The Exhibitor (1952)

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AND MANY MORE! Carbine Williams” • "Mr. CongressMan” • "The Girl In White” • "The Story of Three Loves” (Tech.) • "One Piece Bathing Suit "(Tech.) • "Plymouth Adventure” (Tech.) • "Prisoner of Zenda” (Tech.) • "Everything I hjave Is Yours” (Tech.) • "Tribute To A Bad Man” • 'The Devil Makes Three’* Fearless Fagan” • and others. “WILL PAY RICH DIVIDENDS” "Metro which has a way of establish¬ ing industry precedent naturally would be the company to conceive such a merchandising plan as 'Operation Seeing Is Believing.’ The contribution to industry public re¬ lations could prove to be of the first magnitude. The return to their home communities of the theatre owners highly enthusiastic over what they have seen can and will pay rich dividends. A doff and extra flourish of our chapeau to Leo the Leader.” —Phil M. Daly in FILM DAILY * “M-G-M’s SMART MOVE” "M-G-M is making a smart move in corralling important exhibitors and bringing them to Hollywood. With a good layout of product, as M-G-M certainly has, any company would have little difficulty placing it in important theatres. Bringing the theatre men to Hollywood is certain to create enthusiasm that could not be worked up better and quicker. This new showmanship by M-G-M will pay off big.” —Editorial in HOLLYWOOD REPORTER “ANOTHER METRO MASTER STROKE” "A master stroke of good will and salesmanship. M-G-M’s 'Seeing is Believing’ Tour will enable exhibitor leaders to bring back a well grounded report to the thousands of theatre men they represent. There is plenty of evidence out Culver City way that M-G-M has much to offer its theatre customers.” —Editorial in FILM BULLETIN