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ONE OF THOSE once in a lifetime breaks happened in Brooklyn where an import¬ ant hit by a Dodger outfielder in a game with the Giants was recorded photo¬ graphically and used on the front page of the sports section in the New York HeraldTribune. The background for the shot was “Singin’ In The Rain”, with copy reading “The hits come”. The caption of the photograph said: “And The Hit Came.”
★
AFTER sending out a retired chief of de¬ tectives on a national tour on behalf of one picture, Columbia hired a reformed former hank robber and prison escapee to ballyhoo another film, thus proving that while crime doesn’t pay, certain angles of the field certainly lend themselves to ballyhoo.
★
FILM FOLKS in the flooded areas in the midwest also did their part as civilians, serving in organizational relief work and working as traffic policemen. The theatres gave free passes for flood workers and also made their houses a gathering place lor those who assisted during the crisis.
★
WHEN an eastern drive-in opened, free pop¬ corn, tonic, and ice cream were given on successive nights.
★
“MOM likes the drive-in because she can leave her girdle at home” is one of the points emphasized in an institutional letter sent out by an eastern open-airer.
— H. M. M.
INDEX
Vol. 48, No. 1 May 7, 1952
Section One
Editoriai . 5
Feature Article — “MGM and Dork
Schary Are Hosts” . 6, 7
The International Scene . 10
This Was The Week When . 11
The Score Board . 12
In The Newsreels . 13
People . 14
Extra Profits . EP-1 — EP-10
Section Two
The Servisection . SS-1 — SS-8
THE COVER PHOTO
tn Culver City, Cal., school student dedication exercises honor Dore Schary, MGM vice-president in charge of production, and MGM for outstand¬ ing interest in civic affairs and their important contributions to the youth of the community.
Vol. 48, No. 1
May 7, 1952
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