We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Leon Stern
CANDYDLY
SPEAKING
(Leon Stern, guest columnist for Extra I Profits this issue, is general manager for I Charles Sweets Company, Philadelphia, I serving many theatres and other establish I ments in the Philadelphia and surround I ing areas. — Ed.)
A friend of mine, now on a business I trip through Europe and Asia, is keeping 1 me posted on how exhibitors in other I countries are making extra profits from |
their concessions. I From Paris he writes, I “I went to see ‘The I River’ last night. I They stopped the I picture in the mid I die, and showed a I singing commercial I extolling the virtues I of an ice cream bar. I Then two girls I walked down the I aisles selling it. Most I everyone bought a I bar.”
In a note from Beyrouth, Lebanon, he I reports, “The motion picture theatres are I so crowded here that I had to buy my I ticket a day in advance. There were three I intermissions during each show at which 1 time popcorn, fancy cakes, and full course I meals in bags were sold. Apparently, no I c*ne seemed to mind the intermissions. It I appeared to me, rather, that these people I wouldn’t have enjoyed the cinema as much I if they had not the opportunity to pur I chase refreshments.”
Throughout Europe, the Near East, I North Africa, and Asia, he found that he I could expect from one to three intermis I sions per show. Furthermore, not only I food but often wines and liquors were I sold. My guess is that one possible reason I for the prevalence of this custom is the I fact that life in the Old World goes on I at a much more leisurely pace than in the I United States. In fact, to discourage many I who would lounge around all day, the I theatres, which play continuously, are I emptied after each show.
(Continued on page EP8)
This attraction stand at the Capitol, Fort William, 1 Ontario, Canada, makes use of a shamrock I motif as well as plugging values of candy and fl popcorn. Not seen is one side of the counter, 1 which contains a panel with copy showing the 1 nutrition value of popcorn. The house is I being serviced by Theatre Confections Limited. I
(Candy) is Delicious Food
y<\ / wor some evtur day/
' Cooperating with THE COUNCIL ON CANDY OF THE NATIONAL CONFECTIONERS' ASSOCIATION
Popcorn Is A Nutritious Food
Cooperating with THE NATIONAL ASSO ] CIATION OF POPCORN MANUFACTURERS 1
bl. 7, No. 2
May 7, 1952