The Exhibitor (1952)

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James Nicholson, General Manager, Academies of Proven Hits, Los Angeles, Calif. says: "ffje well-stocked concessions in all our theaters include chewing gum. It keeps customers contented and nets nice profits Yes... Chewing Gum Improves Your Profit Picture! It Pays To Display and Sell Your Patrons’ Favorite Brands • It’s a “good, old American custom” to Take advantage of the popularity of chewchew gum at the movies. Millions of movie ing gum. Get your share of this profitable goers like chewing gum because it helps them business by displaying fast-selling Wrigley’s relax — and because it freshens the taste and Spearmint, Doublemint, “Juicy Fruit” and sweetens the breath after they’ve had a other well-known, top-selling brands. It’s an snack or treat from the refreshment counter, easy way to increase your concession profits. AG 123