The Exhibitor (1952)

NT-4 EXHIBITOR • ■ vf »v.'i trained in Reading’ and nearby, and traveling all over the world in famous circuses and theatre acts. Manager Eugene Plank, Reading Drive-In and Mount Penn Drive-In, was holding an election at the Reading Drive-In. Patrons who have been dis¬ cussing single or double-feature pro¬ grams were invited to send in a two-cent postal card, expressing their choice of singles or doubles, and each person responding was to receive a pair of passes good any night in two weeks. Larry R. Levy, manager, Loew’s, pre¬ pared for his employees a booklet, “The Loewdown on How to Hold Y our Cus¬ tomers,” giving them a lot of advice on how to make their theatre a success. Four pages, mimeographed, the booklet covers ushers, projectionists, cashiers, doormen, candy girls, usherettes, main¬ tenance men, matrons, and all other employees. In conclusion the booklet points out that approach of warm DRIVE-IN THEATRE One Complete Contract Figure WRITE WIRE CALL VINCENT M. TATE 1618-20 Wyoming Avenue Wilkes-Barre, Pa. 72096 TOP MOTIOGRAPH EQUIPMENT — Sole Dealer — Ashcraft Lamps in the Philadelphia Film Territory Also Good Rebuilt Standard Equipment COMPLETE BRLLfllUVnE INDOOR and DRIVE-IN SOUflD and PR0JECTI0I1 EQUipmEm BOYER SCREEN TOWERS ASHCRAFT LAMPS PLAYGROUND EQUIPMENT PERKINS THEATRE SUPPLY H. E. BELL BOX 87, DANVILLE, PA. THE NEW TELEVISION INSTALLATIONS AT THE STANLEY THEATRE. PHILADELPHIA STANLEY THEATRE. CAMDEN and STANLEY THEATRE. CHESTER WERE CONTRACTS HANDLED BY PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc 240 N. 13th Street Philadelphia 7, Pa USED THEATRE CHAIRS CHOICE OF ALL TYPES Will sell as is or recondition like new. Write or Phone WAT P Cl PKliFR 1225 Spri'no St.V Phila. 7 I1HI r. iLLIOntn Rlttenhouse 6-9920 weather means more competition from swimming pools, baseball, golf, and other sports, for the theatre, and urges that every theatre worker do his or her best to meet this added summer competition. Opening of the league baseball sea¬ son with the Cleveland Indians’ farm club stationed in this city isn’t g’oing to do theatres any good. The club is using the big new 8,000-seat Reading Muni¬ cipal Stadium. . . . J. Lester Stallman, manager, Astor, celebrated another birthday. Virginia Norfolk Tim Holt, star of RKO westerns; Richard Martin, and Ray Whitley, on a personal appearance tour, are set to appear at the Fabian Drive-In on May 14. Richmond District Theatre news: Pete Lichtman was counting the days before he left for his annual Miami, Fla., vacation. . . . Madelyn Turner, Walker staff, who has been in the hospital, is better. . . . George Clarke’s wife is back from the hospital. . . . Jessica Harris, Walker, has been sick. . . . The Pete Lichtmans expect to move into their new ranch type house at 5017 West Franklin around July 1. . . . Pete’s brother, Jack, who lives in Norfolk, has just had success¬ ful operations for the removal of cata¬ racts in a Philadelphia hospital. Roy Mathews is the new assistant manager at Fabian’s Colonial. Soon after getting on the job, his boss, Charlie Hulbert was taken sick, and had to go to the hospital for a few days. Floyd Stawls, publicity dii’ector, Fabian houses, helped out. . . . Other Colonial news: Addie Boyd, veteran boxoffice attendant and Gray Lady, is now grand¬ mother for the eighth time. . . . Muriel Stevenson, Frank O’Brien’s secretary, is in the hospital. . . . Robert Simms, service staff, is expected back on the job after being sick for two months. Gertrude McCarron, Lynchburg, was in, and visited. . . . The Byrd and State scheduled a prevue of “The Pride of St. Louis,” with sports writers and commentators invited. . . . Lash LaRue is booked for personal appearances at the Venus, according to Frank Morgan, manager. . . . George Johnson, Venus employee, spent his vacation touring around. The stork was hovering over the home of Sam Pulliam, Grand manager. . . . Thieves broke into the Westhampton by jimmying open a side door but were unsuccessful in their attempts to pry cpen a wall safe. Monogram western star Johnny Mack Brown was in. . . . George Peters, man¬ ager, Loew’s, put on an extensive campaign for “The River,” with the assistance of Robert Westermann, assist¬ ant manager, and his staff. A highlight was the personal appearance of Kennie McEldowney, wife of the producer, for TRADE SCREENINGS Philadelphia Warners — (230 North 13th) May 21, 2:30, “The Winning Team” (Ronald Reagan, Doris Day, Frank Lovejoy). whom a round of activities, press inter¬ views, etc., was arranged. Other features were extensive newspaper, radio, and television usage, store tieups, special mailing, several contests, and tieups with schools. Tim Holt, star of RKO westerns; Richard Martin and Ray Whitley, on a personal appearance tour, are set to appear at the Bellwood Drive-In on May 15. Pete Stainback, manager, Henrico, Highland Springs, says that his daugh¬ ter, Gail, has been taken to the Mayo Clinic, Rochester, Minn., for a check-up. . . . Jimmy Cofer worked the booth for “Slim” Deyerle, Henrico, so he could visit his relatives in Roanoke. . . . Gor¬ don Culley, assistant, State, took his family to Williamsburg for the day. . . . John Aders, National, was sick. — S. T. West Virginia Keyser Owners Eston and Albert Brill, both of Petersburg, W. Va., announced that their new drive-in located across the Potomac River from Keyser will be known as the Allegany Drive-In. Sam Ashman, Washington, D. C-, has been retained as buyer-booker. The Hi-Rock got off to a good start by opening even with inclement weather. According to one of the owners, Don P. Harman, the last show broke around 4 a.m. . . . L. H. Fisher left his projec¬ tion duties at Carskadon’s Majestic, Piedmont, W. Va., for a similar position at the Hi-Rock Drive-In. Variety Club Tent 13, Philadelphia Among those registered from the local tent for the convention in Las Vegas, Nev., were: Mr. and Mrs. Samuel Alesker, Mr. and Mrs. Ben Amsterdam, Harry C. Battin, Ben Biben, Jack Feld¬ man, Michael Felt, Mr. and Mrs. Lou Goffman, Jack Greenberg, Mr. and Mrs. Ted Schlanger, Jacques C. Tunick, Rev. Sylvester McCarthy, Mrs. Lee Novell, Mr. and Mrs. Lou Glazer, Mr. and Mrs. Morris Root, Mr. and Mrs. William Wiener, Edward Emanuel, Harry I. Waxman, Peter J. McAuley, and Mr. and Mrs. Milton Silverman, and Jack Beresin. “My Six Convicts” was screened through the courtesy of Columbia. . . . The screening for May 11 will be “Deadline — U. S. A.,” courtesy of 20th-Fox. Members are urged to get their “Johnny Night” tickets now for the big time at Shibe Park on June 6, including a regular American League baseball game between the Athletics and Cleveland. May 7, 1952