The Exhibitor (1952)

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CONFUSION resulted when an eastern radio station running contests with two local theatres at the same time awarded passes to the winners. However, the passes were given to the competitive house instead of the one for which the pictures were plugged. If this wasn’t enough, one winner, who entered the contest for one house and received passes for the other, complained because she had already seen the film at the second theatre, and tried to extend the life of the pass as a result. ★ POLICE were mystified by a series of burglaries at an eastern exchange centei. The burglars stole only typewriters, add¬ ing machines, and bookkeeping machines. ★ A U. S. COURT OF APPEALS refused to set aside the conviction of a man accused of defrauding the government of income taxes, and behind that was a unique story. It seems that during the trial, the jury was taken to see a picture to break up the routine, and the defendant claimed that since there was some allusion in the film to mistakes in income tax returns and to lawful ways of reducing taxes, the film “prejudiced” the jury against him. The court held that it couldn’t consider this “inciting prejudice.” If the govern¬ ment wishes to take advantage of it. Exhibitor is willing to offer its services free to any court attaches wanting to get the lowdown on films before they take juries to see them. — H.M.M. / N V E X Vol. 48, No. 2 Section One May 14, 1952 3 1 . Feature Article — “At 8.30 Or 8.40, It’s Stall Showmanship” . 4, 5 The International Scene . 13 This Was The Week When . 14 In The Newsreels . Studio Survey . . 17 . SS-1— SS-4 Section Two The Serm section . . SS-1— SS-8 THE COVER PHOTO Nat Taylor, president and managing director, Twinex Century Theatres Corporation Limited, Canadian exhibition unit, and his wife, Yvonne Taylor, are responsible for the success of "Curtain at 8:30" in 29 theatres in Canada. Vol. 48, No. 2 May 14, 1952 The IVSS Suit The concern which the Department of Justice is showing for the plight of the independent exhibitor is reaching the point where the theatreman has reason to be worried about any Department solicitude. Faced with the highest film prices in the history of the busi¬ ness and less “A” product than in the old block-hooking days as the result of previous Department activity, the independent exhibitor now is wondering whether this new effort of the Depart¬ ment on his behalf might not also cost him more money, and leave him holding the hag once again. Filing of an anti-trust suit by the Department against various distributors and National Screen Service has yet to bring forth cheers from theatremen. Generally, already one exhibitor body, ITOA of New York, has passed a resolution feeling that “this suit will not serve the best interests of exhibition or the public,” and has gone on record as authorizing its counsel to take all necessary steps to protect the best interests of the members of the association. Any assertion on the part of the Department of Justice that the National Screen Service arrangement tends to increase the theatre’s admission price is a hit on the ridiculous side. What exhibitors fear is that if the order of things is changed, the theatremen will he charged more than they are now, and then admissions will really have to go up. There does not seem to he any current hue and cry from exhibitors against National Screen Service. That is why the De¬ partment’s action is mystifying. And that is why theatremen wish that for a change the industry can be left alone to solve its own problems in its own, and less costly, way. A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publica¬ tions, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York office: 1600 Broadway, New York 19. West Coast Representative: Paul Manning, 428 South Mansfield Avenue, Los Angeles 36, California. Jay Emanuel, publisher; Paul J. Greenhalgh, general manager; Herbert M. Miller, editor; A. J. Martin, advertising manager; Max Cades, business manager; Marguerite Gibson, circulation manager; George Nonamaker and Mel Konecoff, associate editors. Subscription rates: Each of six sectional editions (New England, New York State, Philadelphia— Washington, Southern, Mideast, Midwest— Western): one year, $2; two years, $3.50; three years, $5. International edition: one year, $2.00 in United States and pos¬ sessions, $3.00 in Canada and Pan-American countries, $5.00 in all other countries. General edition: one year, $7.50 in United States and possessions, $10 in Canada and Pan-American countries, $15 in all other countries. Address all correspondence to the Philadelphia office.