The Exhibitor (1952)

NT-2 EXHIBITOR Rita Jaworski, and by Laverne Hackman, for Leslie Burkel. Both are Warner employees who will be late May brides. Florence Schumaker, U-I cashier, injured seven moths ago in an accident, has been welcomed back. . . . Marguerite Johnson and Ruth Ruhrwine are new MGM clerks. . . . The Variety Club will hold a dinner dance on June 23 at the Lookout House, nearby Kentucky. . . . The Warner office is planning its “Ben Kalmenson Drive” from July through September. Exhibitors in town included: G. W. McCoy, Williamson, W. Va.; Hazel Harer, Huntington, W. Va.; Harold Moore, Charleston, w. Va.; Frank Madros, Cabin Creek, W. Va.; Manny Marcus, Indianapolis; Charles Scott, Vevay, Ind.; R. L. Gaines, Carrollton, Ky. ; Rowland Rowe, Fedscreek, Ky. ; J. B. Johnson, Nicholasville, Ky. ; Jim Head, Winchester, Ky. ; Mr. and Mrs. Walter Wyrick, Carlisle, Ky.; Adelaine Ward, Somerset, Ky.; Dick and Ducky Meyers, Chillieothe, 0.; Jack Needham, Columbus, O.; Carl Pfister and Moe Potasky, Troy, 0.; John Woodward and Emma Boedecker, Zanesville, O.; Carl Coriell, Versailles, O.; Harley S. Bennet, Circleville, O.; Jerry Jackson, Williamsburg, 0.; Bill Settos and Ray Friz, Springfield, O.; Dorman Law, Roseville, 0.; Fred Donahue, New Boston, 0., and John R. Poe, Aber¬ deen, O. The complete record of the hearings before the House Un-American Activities Committee in 1951 provides the detailed, documented story of Communist failure, frustration, and defeat in Hollywood, Maurice A. Bergman, U-I director of public relations, told the American Legion. Speaking before the Legion as part of a whirlwind 12-day Ohio tour, all under the auspices of COMPO, Berg¬ man detailed the motion picture indus¬ try’s answer to charges of Communist infiltration leveled against it. A private screening of Warners’ “The Lion and The Horse” was recently held in Cincinnati for color experts, photog¬ raphy experts, and the press, to observe WarnerColor. Seen examining a reel are Elliott Westlake, 16mm. producer; J. S. Mertle, international authority on color reproduction and processing; Ken Rarich, color photographer; Richard Kinstler, photo lab, Proctor and Gamble, and W. P. Weidenbacher, independent producer and painter of animals. At the Columbia exchange in Cleveland recently, Aldo Ray looked at the blowup of Collier’s story about him as George Haubert and H. C. Kaufman, home office, and Cleveland salesman Leonard StefTans watched. Cleveland Mary Maxwell, Modern Theatres Circuit secretary, is in Florida. . . . Peter Rosian, U-I district manager, attended a district sales meeting in Chicago. . . . Duke Hickey, U-I exploi¬ tation man, and Jack Silverthorne, Hippodrome manager, were hosts to Major General Frank S. Ross, who is touring in behalf of U-I’s “Red Ball Express.” Joe Calla reduced the playing time at the Valentine, Canton, O., to three days. Thomas Brandon, distributor, “Passion for Life,” addressed an invited audience of educators, civic, library, and PTA heads following a special screening sponsored by Mrs. Ethel Brewer, for¬ mer president, Motion Picture Council of Greater Cleveland. The picture opened at the Lower Mall. . . . Nat Barach is displaying a new children’s matinee poster in NSS. . . . The Press notified theatre owners that starting on July 1, amusement advertising rates will go up three cents a line. Other newspapers are expected to follow. “Movie Sweepstages,” sold in north¬ ern Ohio by Milton A. Mooney, Co¬ operative Theatres of Ohio, is now playing in some 12 state theatres, the Linda, Akron; Ohio, Loudenville; Geauga, Chardon, and eight local houses, the Lyceum, Eclair, Garfield, New Victory, Avalon, Regent, and LaSalle. Jack Bernstein, RKO branch manager, was in for a routine check-up. . . . Irving Field, former exhibitor, is operat¬ ing Jinny’s Gates Maill Drive-In restau¬ rant. He has some original ideas of combining eating and visual entertain¬ ment which are still in the plotting stage. Bob Stone’s son, injured when he fell off his bicycle, was still unconscious in the Cleveland Clinic. Stone owns the Idol, Lodi, O. . . . H. MacManus is operating the Lyceum on a reduced playing time basis, Thursday through Sunday. . . . Jack O’Connell, Loop, is in St. Vincent Hospital, Toledo, 0., where he will stay put until his broken hip mends. This group of Apache Indians who re¬ cently visited the Indiana, Indianapolis, to bally U-I’s "Battle At Apache Pass,” are seen with A1 Hendricks, left, man¬ ager, and William Walsh, right, assistant manager. Local MGMers were in Cincinnati to attend a district meeting. Those going were Jack Sogg, branch manager; salesmen Phil Harrington, Dorsey Brown, and Jerry Lipow, and exploita¬ tion-publicity representatives E. C. Pearson and Herbert Reed. Exhibitors are asked to put a ring around the week of June 1-7, named “Jerry Wechsler Week” in honor of the Warner branch manager. The entire branch is putting forth every effort. Sam and Maurice Barck are irked because the road leading to their Park Auto Drive-In, Route 62, is closed to traffic for a repair program. As there is no other entrance, the ozoner is closed. The six miles of road affected are be¬ tween Alliance, O., and Westville, 0. Eva Urdang, secretary to M. B. Horwitz, Washington Circuit, was vaca¬ tioning in Martinsville, Ind. . . . Howard Roth, Paramount office manager, accompanied by Mrs. Roth, left to vacation in Dallas. “Macsay,” as Margaret Macsay Svegel is known up and down Film Row, is leaving Republic, where she has been head booker for the past seven-and-ahalf years. She has been serving the exhibitors in the Greater Cleveland ex¬ change area for the past 11 years, having been with U-I for three-and-ahalf years as telephone receptionist and booker before joining Republic. She will exchange her title from booker to housewife, and will take with her the good wishes of the industry. Her suc¬ cessor at Republic will be Dick Dowdell, who left U-I, where he has been booker for two years. Shirley Fishman, onetime RKO Palace exploiteer, was back on a professional visit to exploit “Valley of the Eagles” for Lippert. Her first move was to effect an “Valley of the Eagles” sale with the Eagle Super Markets. Every item on the full page advertisement in The Press had a “Valley of the Eagles” heading. In addition, a large space was devoted to the announcement that early Monday morning shoppers at any of the 26 Eagle stores would get passes to see the pic¬ ture at the Hippodrome. May 21, 1952