The Exhibitor (1952)

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EXHIBITOR 9 George Brandt, right, Brandt Theatres, New York, poses with Paramount star Alan Ladd as the latter takes off a few minutes from his work in "Shane" to confab with the eastern theatreman. Jeffrey Pritchard, center, son of Dick Pritchard, Pacific Drive-In Theatres, Los Angeles, and who appears in "War of the Worlds", is seen with George Pal and director Byron Haskin. Not exactly a visitor, but always welcome, Adolph Zukor, Paramount's chairman of the board, meets Roy Rogers, on the Paramount lot. Rogers will soon be seen in "Son of Paleface". In a switch on the usual east visits west treat¬ ment, Gene Autry, Columbia western star, stops off in Des Moines to visit Larry Wegener, Jr., and his proud dad, Central States film buyer. Y. Frank Freeman, left, who heads the Paramount studios, plays host to Mort Berman, manager, Orpheum, Springfield, III., and his family at a luncheon in the Paramount commissary on the coast. Berman won the trip to Hollywood in a national exploitation contest which was held in connection with "The Furies". This is one manner in which production and exhibition can exchange viewpoints. The reason for the above is the visit of Ralph D. Goldberg, prominent circuit owner in the Omaha territory, on the occasion of his trip to the Paramount lot with his wife and a friend, Mrs. Beth Wofford. Seen posing with Mr. and Mrs. Goldberg and friend are Susan Morrow, in Paramount's "The Savage", and Dean Martin, one half of the team of Martin and Lewis and currently noted in "Jumping Jacks". On the Paramount lot, Evergreen Theatres executives, in Los Angeles for a sales meeting, take a trip to visit the studios, where they are hosted by William Pine and William Thomas on the "Tropic Zone" set. Noted are: Vic Gauntlett, Seattle, advertising and publicity director; Ronald Reagan, co-star of the film; Russell Brown, Oregon district manager, Portland; Estelita, and Carl A. Mahne, purchasing head. The scene now shifts to the RKO lot, where Robert Mitchum plays host to some visitors from the midwest. Enjoying their trek to the set, where Mitchum takes a few moments off from work in "The Lusty Men", are, left to right, Leo T. Molitor, owner, Superior, Superior, Wis.; Mrs. Molitor, and their friend, Mrs. Harold Hein. Susan Hayward and Arthur Kennedy are also in this RKO production. July 9, 1952