The Exhibitor (1953)

EXHIBITOR NT-7 1,000 at a cost of 18 cents each. Admiral supplied the theatre with 20,000 books, “The Adventures Of Walt Disney’s Peter Pan,” with theatre and dealer im¬ prints. More books were distributed by the Admiral dealers. Window displays were obtained on Peter Pan hats, Peter Pan aprons, Peter Pan story books, and Peter Pan records. Over 1,000 Peter Pan hats were sold. The four Drive-Ins within the city and environs, Airport, Boulevard, Medina, and Shimerville, are all operating on full schedule. Ben Casamassa, Boulevard Drive-In manager, was relieved of $1,365 in cash just as he was attempting to make a deposit in the Merchants National Bank branch vault, several blocks from the theatre. An unknown resident telephoned police headquarters shortly after the robbery with the license number of the getaway automoble. Detectives are appealing to the informer to report for questioning, assuring his identity will remain confidential. William Ruch, Fabian’s Rialto long¬ time projectionist, stopped around at the theatre on his first walk out-of-doors following serious surgery. H and H Enterprizes, Pittsburgh, operating 14 successful drive-ins in western Pennsylvania, has faith in the drawing power of motion pictures over TV. The organization leased a tract of land from Ray Trainer, operator of Trainer’s, Quakertown, Pa., for a 25year period for the purpose of operating a drive-in on Route 309 about 12 miles south of Allentown. It is expected it will open in time for Memorial Day. Ward Kreag, Fabian Colonial, was business manager for the Kiwanis Club’s “Ladies Night” party at the Lehigh Country Club. Bethlehem Angelo Tocci, retired owner of the city’s first movie theatre, the National, now the site of a business establishment, celebrated his 81st birthday. Bloomsburg The mother of Warren Girton, dis¬ trict manager, Comerford Theatres, Sunbury, Pa., died. Harrisburg One of the new aides at Loew’s Regent is a registered nurse at the Harrisburg Hospital. Should anyone ask “is there a doctor in the house?” at least Betty Brilhart can answer the call to a certain degree. Mother’s Day, May 10, is not going unnoticed at Loew’s. Ken Steckline, assistant manager, has promoted carna¬ tions for the first 200 mothers attend¬ ing the theatre, and Bill Trambukis, manager, has arranged a dinner for the two oldest mothers in attendance. A patron’s burning cigar created a trouble¬ some moment for managers Trambukis and Steckline. They smothered the start¬ ing flames with their hands, suffering only slight burns in so doing, but they prevented damage to the theatre. “Moulin Rouge,” Loew’s, was screened for the critics and disc jockeys to kick off a publicity campaign consisting of windows, costumed can-can girls, co-op. ads, and free radio time. Charles Eslinger, veteran maintenance man, Rio and Senate, is on the injured list. He was helping erect an antenna at the home of a relative when he slipped, and fell to the ground, suffer¬ ing a broken heel, ankle, and internal injuries. His surgeon took a piece of bone from his hip, and grafted it on his injured heel. Hazleton Sacco and O’Donnell’s Laurel Drive-In is now having its buying and booking handled by Milgram Theatres, Inc., Philadelphia. Lancaster Mr. and Mrs. Grover C. Kauffman, who were married on the Fulton stage 40 years ago, made an appearance with one of their grandchildren on the sime stage to mark the anniversary. Reading Loew’s Colonial is switching to a policy of late continous shows every Saturday night instead of the special midnight shows presented on Firdays. Rajah Temple, Mystic Shriners, owner, Rajah, will celebrate its 60th anniversary in June. It will be the theatre’s 35th year. TRADE SCREENINGS Philadelphia MGM — (1233 Summer) May 11, 2, “Dangerous When Wet” (Esther Williams, Fernando Lamas, Jack Carson, Denise Darcel) (Technicolor). Dr. Harry J. Schad, president, Schad Theatres, Inc., was home from a long winter vacation that included California, Hawaii, and Mexico. The school district of Exeter Town¬ ship, will levy an amusement tax of 10 percent on the price of all tickets to games and shows, effective on July 1. The district estimates a revenue of $12,000 annually from this tax. There is only one theatre in the district, the Mount Penn Drive-In. Scranton The showing of “House Of Wax” at the Strand scored such a success that news photos of the waiting lines together with excerpts from a Scranton Times news article were embodied in the Strand’s advertisement in The Sunday Scrantonian. The Comerford was host at a Saturday morning showing of “Hans Christian Andersen” to the Sisters, members of the faculty of St. Peter’s Cathedral, and chapel schools. “The Catholic Light,” official organ of the Scranton Catholic Diocese with a circulation of 49,605, each week features a box bearing the caption “Dis-Honor Roll” in which are listed those theatres that since the first of the year have ORDER NOW! A prompt order will reserve your 3-D POLALITE glasses and insure delivery for your future dates! Samples Now Available Orders now being taken by HIGHWAY EXPRESS LINES, INC. 1638 Third Street, N. E. Washington, D. C. DuPont 7-7200 236 N. 23rd Street Philadelphia 3, Pa. LOcust 4-0100 May 6, 1953