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EXHIBITOR
7
Al Daytz discusses an advertising campaign with Warner field man Arthur Moger. Standing at left is Albert Cipriano, Uptown, Providence, R. I., while seated, left, is William Canning, exploitation and advertising director, Yamins Theatres, Fall River, Mass. The Daytz unit believes in heavy bally.
Cipriano is seen signing a contract with the Daytz buying and booking organization. The Daytz brothers find that their experience in the field of distribution, combined with an understanding of exhibitor problems, has enabled them in two years to expand their business many times.
Al Daytz and Yamins consider various problems in buying and booking for eight Massachusetts theatres that comprise the important Yamins Circuit.
Jerry Crowley, Daytz booking department head, discusses various angles of a picture he saw at a trade screening with treasurer Mickey Daytz.
Enterprises Corporation, Boston, was formed two years ago this month.
The rapid growth of the organization in the short span since its formation has been remarkable.
It started with a nucleus, Lockwood and Gordon Enterprises, consisting of 24 theatres; Hartford Theatre Operating, Hartford, Conn., then led by Schaefer, consisting of seven theatres, and two the¬ atres operated by Roger Mahan, who had once been with Warners as branch man¬ ager of the New York exchange.
The Daytz brothers today service 75 theatres, of which 34 are drive-ins. Among their many accounts are the aforemen¬ tioned Lockwood and Gordon Theatres, headed by Arthur Lockwood, an important TOA executive, and the Yamins Circuit,
headed by Nathan Yamins, an executive of National Allied.
In 1953, it is estimated that Daytz The¬ atre Enterprises will pay $1,500,000 in film rentals.
Their attitude has been to take any account, regardless of size.
Al and Mickey Daytz have always felt that with their background in distribu¬ tion, regardless of the problem, they can sit at a conference table, discuss any sit¬ uation, and always arrive at some reason¬ able understanding.
The organization consists of six people, including Al, president, and Mickey, treasurer.
Their clients each receive personal at¬ tention, so necessary in a service business, and either Al or Mickey Daytz sees every
picture that is trade screened, do every bit of buying themselves, and discuss all bookings with Jerry Crowley, veteran booker.
Al Daytz is a Harvard graduate, and his brother was graduated from Massa¬ chusetts Institute of Technology.
They entered the motion picture indus¬ try in 1942 and 1945, respectively, both starting as salesmen for Warners.
When Al Daytz was promoted from a sales manager to a branch manager, his brother became the sales manager.
This solid background in distribution has enabled their buying and booking organization to service its clients far more completely than would have been pos¬ sible if their industry knowledge had been confined to exhibition alone, they declare.
May 20, 1953