The Exhibitor (1953)

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\i jnFv’UX‘^7' ^ This can happen in theatr OUR Ten L ^lUICUU «EP w * v*' • y »( V'W /~>' (^\ , /5^V n ^gywii ^ W >4,/' , >><_/ 1 > VV \'A Ak' ,.w £V/ .A' VS / ' toV'i/' f^7 //Ag>Vj.ri§? LaA A\ 7 > V7Y7 s41 >/^ Aa A A7*f A.udiences are pretty much alike. If they shriek with laughter in San Francisco, it’s an even bet they’ll scream in Feathersville, Conn. too. A few nights ago it happened at Loew’s 72nd Street Theatre in New York. Eighteen hundred people howled their way through a 'sneakpreview’ and then for good measure choked up a little at a sentimental fade-out. Columbia was previewing Let’s Do It Again/’ Jane Wyman, Ray Milland, Aldo Ray and a host of players were leading the cheer section through the Techni¬ color rhapsodies of a great new picture. Maybe other audiences have had just as much fun before ; but to a pretty tough industry group that was a part of the audience, there was a feeling that when the laughs are so loud and so continu¬ ous that they interfere with the jokes, they were witnessing entertainment of the highest possible calibre. There’s an easy way to check what might read to you like just another piece of advertising copy. THERE’LL BE A SNEAKPREVIEW’ OF "LETS DO IT AGAIN" TOlN YOUR EXCHANGE CENTER SHORTLY. LA sk the' Columbia manager to be sure J ' /r'" you’re present./ It's just as simple as that! 1 \ hl<\j Q: j> : 7 A :\ /. ^ 0/ \ %