The Exhibitor (1953)

A TANTRUM in a Canadian house resulted in a torn screen. When a patron was asked to stop smoking, he rushed up to the stage, and ripped the screen in half. ★ THE EFFECT of 3-D on the pugilistic art became evident when the Illinois State Athletic Committee allowed the use of gray trunks, instead of white, because they showed up better in 3-D. ★ AT LEAST one censor board has indicated that as far as it is concerned, its 3-D fees will be based on the footage of the pic¬ ture, and not double because two prints have to be used. However, other boards are demanding, and getting, double fees, and could be, if they censor the stereo¬ phonic sound on another track, that they might entertain additional ideas. ★ WHEN a special TV show was presented from the stage of a theatre in a south¬ western city, it marked the first time in nine years that the third balcony of the house had been filled. ★ BECAUSE he happened to remember how much a saddle was sold for in a scene in a western, a midwestern moviegoer re¬ ceived $7525 as his prize in a movie quiz contest over a radio station. ★ A COURTEOUS hold-up man in the mid¬ west asked a drive-in aide to hand over the receipts, stopped her while she was pour¬ ing them into a bag, said that was enough, tipped his hat, told her he would back again, and walked away with the haul. ★ GIVE YOUR support to the cerebral palsy drive. — H. M. M. / N D f X Vol. 50, No. 4 May 27, 1953 Section One Editorial . 3 Feature Article — “Three Decades Are Still A Long Time” . 4,5 New York News Letter . 6 The International Scene . 12 This Was The Week When . . 14 In The Newsreels . 15 The Score Board . 16 People . 16 Physical Theatre . PT-1 — PT-24 Section Two The Servisection . SS-1 — SS-8 _ THE COVER PHOTO _ Samuel Goldwyn, Samuel Goldwyn, Jr., and James A. Mulvey, president, Samuel Goldwyn Productions, Inc., are seen at a New York party celebrating the 30th anniversary of the associa¬ tion of Mulvey with the high ranking producer. Progress, Good Will Department While the dilemma of wide-screens and 3-D continues to confuse the trade, don’t get the idea that all is consternation within the exhibition segment of the business. To the contrary, the hoys have their noses to the grindstone, fervently hoping that as in the past few years there will he the usual summer upturn in business playing 2-D films. In the same vein, hut with the accent on institutional angles, a how is due to Sidney Lust, veteran exhibitor of the Washington, D. C. area, who has been carrying on what practically amounts to a one-man drive against vandalism in theatres to cut down on his actual losses and to enlist the sympathy and encourage the good will of civic leaders in his battle against the seat slashers, pencil wielders, and others who destroyed. Enlisted has been the aid of school leaders, parents teachers associations, enforcement groups, and everybody else who thinks that the forays of these youngsters are not just signs of exuberance hut of something that might have even more serious consequences later. Lust arranged a meeting, and gave a realistic account of the various and sundry methods by which the youngsters were causing a $2000 monthly damage hill. A luncheon led to newspaper support, organization of civic committees, surveys, etc., that was eventually followed by the adoption of a four-point program available to all theatres every¬ where. This includes better recreational facilities and programs, proper education, and intelligent publicity. The job isn’t done, hut it is well on its way, thanks to Sidney Lust. A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publica¬ tions, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York office: 1600 Broadway, New York 19. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenhalgh, general manager; Herbert M. Miller, editor; A. J. Martin, advertising manager; Max Cades, business manager; Marguerite Gibson, circulation manager; George Nonamaker and Mel Konecoff, associate editors. Subscription rates: Each of six sectional editions (New England, New York State, Philadelphia— Washington, Southern, Mideast, Midwest— Western): one year, $2; two years, $3.50; three years, $5. International edition: one year, $2.00 in United States and pos¬ sessions, $3.00 in Canada and Pan-American countries, $5.00 in all other countries. General edition: one year, $7.50 in United States and possessions, $10 in Canada and Pan-American countries. $15 in all other countries. Address all correspondence to the Philadelphia office.