The Exhibitor (1953)

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eived quite a few exhibitor letters recently on the great improve’aramount product. Exhibitors, as you well know, are backward praise of pictures and their kudoes to a production company. >wever, the whole industry has become conscious of the jump in quality Paramount films. Pictures like “Greatest Show On Earth”, “Shane”, “Stalag 17”, “Little Boy Lost”, “Roman Holiday”, “War of the Worlds1 and the zany comedies of Martin and Lewis, attract big ticket sales 'aramount was one of the first studios to realize quantity wasn’t the roper approach to today’s market. They switched production ideas and Jffr ■*-' • ;.*■ I ' ■■■-.*» 1 " if. :arted shooting for quality. Their new product shows it and is making owners ilkerson is right, when you attend