The Exhibitor (May-Oct 1945)

Thalheimer and Weitz’s Motio Of the uses of glass , there is no end viewed from a great distance. It provides for a large area of Pittsburgh rough-opal glass, illuminated from behind, with mountings designed to receive interchange¬ able metal frames to set up copy and cari¬ catures, either of special design cut from hard board, or stock plastic letters. Immediately adjacent to this sign space, on both sides, are two pylons of wine Carrara structural glass, extending from sidewalk to roof, each pylon containing gold-colored neon tubes set in stainless steel chanel signs. These signs are visible from great distances in all four directions. The marquee facia is constructed of PX-147 mouldings with alumilite finish; end faciae are provided with illuminated feature signs to be viewed where the large feature sign is not visible. The soffit of the marquee contains gray Carrara struc¬ tural glqss with reflectors and bands of illuminated Bevelite (Softone finish) glass carrying into the lobby. The exterior walls flanking the main en¬ trance are faced with Carrara glass. The portions around exists on the main street, and on the side street under covered pas¬ sage, are of wine color Carrara. Other areas are of ivory Carrara structural glass splayed in bands to carry up and toward wine-colored pylons flanking the entrance. In order to create a feeling of easy ac¬ cess from the street, the entrance doors and sidelights are of %-inch Herculite tempered plate glass with transoms of 14 -inch polished plate glass. The lobby walls are of suede-finish ivory Carrara structural glass, splayed in sec¬ tions so that poster displays face in-coming traffic on the right and out-going on the left side. Grilles of stainless steel on the upper section of side walls painted with Pittsburgh Wallhide, tinted to match the marquee ceiling. Reflectors and bands of illuminated Bevelite (Softone finish) glass carry in from the marquee and finish over the entrance door with a PC illuminated mural of sculptured glass. The door jambs are of PC pattern No. 300, architectural glass illuminated. The foyer walls are beige Carrara struc¬ tural glass, suede finish, trimmed in ivory, with the ceiling painted with Wallhide paint. The auditorium has a wainscot of winecolored Carrara structural glass, trimmed with beige. Walls and ceiling are of acous¬ tical plaster, tinted with Wallhide paint. One of the main features of this theatre is the convenient parking area and the covered passage leading from the parking area to the theatre entrance for inclement weather. NTS Issues Drive-In Brochure New York — Keeping pace with the steadily growing interest in drive-in the¬ atres, the National Theatre Supply has issued an attractive 24-page book to assist the prospective out-door-theatre owner in planning a drive-in which will prove a profitable venture. According to A. J. Linsley, of NTS’s sales promotion department, the new book conthe prospective outdoor-theatre owner in tures, including interesting illustrations of the drive-in theatre of tomorrow, indi¬ vidual speakers of an entirely new design, theatre plans, constructive notes, photo¬ graphs and detailed descriptions of all prin¬ cipal equipment required, a complete check-list of equipment and supplies necessary, and a special page of drive-in theatre facts in question and answer form. The new book is available to all those interested in post-war drive-in theatre¬ planning and may be obtained by com¬ municating with the nearest NTS branch. SMPE Fall Meeting May Be Off New York — The regular semi-annual convention of the Society of Motion Pic¬ ture Engineers may not be held, it was revealed last month by Clyde R. Keith, chairman of the Society’s Atlantic Coast Section. Difficulties of railroad transpor¬ tation and hotel accommodations were given as the causes for the postponement of what would have been the 58th session. To make up for the loss, the Board of Managers of the Atlantic Coast Section is planning to substitute two or three oneday sessions, where members may present papers of the same character and technical quality as are normally offered at the national conferences. Tentative dates fall in the first and third weeks of October and the second full week of November. Fire Equipment Folder Issued Detroit — Safety engineers, fire-protec¬ tion officials, and other executives con¬ cerned. with fire protection are offered an instructive file folder by the General De¬ troit Corporation. Designed to fit all stand¬ ard file drawers, it is intended to hold in¬ formation pertaining to fire extinguishers. Material printed inside the folder includes sketches of the five principal types of fire extinguishers, classes of fire for which each is recommended, Underwriters’ Labora¬ tories ratings for each, and other data on operation, recharging, and effectiveness of extinguishers. Fluorescent Fixture Makes Bow Buffalo — A new type of fluorescent fix¬ ture, designed to solve both the problem of architectural harmony in a lighting plan and that of easy service in cleaning and replacing lamps, is announced by R. and W. Wiley, Inc. Known as the new Wiley recessed troffer fixture, it is designed to fit in as little as a 7-inch space between the true and false ceiling into which fix¬ tures are recessed, and is equipped with the Wiley E-X Servicer, so that the glass shield or louvre may be opened, or re¬ moved altogether, simply by raising one side and sliding the shield over. NEOPRENE-COATED FI BERGLAS— the new fabric which may find post-war utilization in theatres as an upholstery material— is shown here as presently being used by Transcontinental Western Air, Inc. At the left is the crew bunk (there are two on each ship) for the C-54 cargo and passenger planes. At the right is the material in use of the supporting fabric in horizontal and upright sections of passenger seats for the TWA's Stratoliners and C-75 transports. (See story on page 14.) BETTER MANAGEMENT-THE EXHIBITOR, AUGUST 1, 1945 9