The Exhibitor (May-Oct 1945)

THE EXHIBITOR *26 ROXY.1.^, f '‘THE MOST EXCITING MOVING PICTURE 6$ THIS YEAR. ..A THRILLER !”_«*, «*m These were the hunted . . . and this their house of silent terror! The story the headlines didn't dare reveal about the protection of the atomic bomb! THE J nOUSE ON 92nd STREET WILLIAM EYTHE • LLOYD NOLAN SIGNE HASSO • LEO G. CARROLL CAM MVAZZA introducing ^ TKaate 'PnMen'* sp..;./ tJitio* 'v' COPACABANA REVUE J [lira Allraetlonl ROSARIO & ANTONIO OMRS OPEN M DIE The Most Exciting Picture Ever! \\ Louis Sobol ROXY, . . 20th CENTURY-FOX's "The House On 92nd Street" offers numerous exploitation possibilities, and above are a few examples of the way the layout experts are handling the show for its New York engagement at the Roxy. Some of the ads use critical quotes pointing out the thrills and excitement found in the film, and others use catchlines to help pull them in. The atomic bomb angle is more or less subtly used in the catchlines. In two, the now familiar curiosity-arousing 'Warning! No one seated during the last five minutes' is used. The small ads are tricky and eye-catching, and the players are relegated to a minor spot. Series Of ( Continued from page 25) Basic plans and conditions used in the Seventh loan will regulate handling of the Victory Loan bond premieres. “At a recent meeting of the regional chairmen,” said campaign director Oscar A. Doob, “it was urged that the bond premieres be titled Victory Shows. The idea will be to exploit the shows as tri¬ butes to our returned war veterans. Men wearing service emblems will be guests of honor, their tickets having been secured for them by bond-purchasers. In some in¬ stances, the person buying a $200 Roose¬ velt bond will be admitted with a veteran. “With this Victory Show background, it will be logical to hold parades of serv¬ ice-emblem-wearing boys, turn out mili¬ tary or naval bands, decorate theatres, and create a general atmosphere of celebra¬ tion, a revival of the V-E and V-J feeling in each community. Block -parties to hon¬ or men on the community’s ‘Rolls of Honor,’ radio programs, decorated heroes as guests, etc. — are all possible exploitation angles for the Victory Shows.” Charles M. Reagan, national distributor chairman, and his committees are now working on available films for the Victory bond shows. Reagan Reveals District’s Setup New York — The Victory Loan committee of state distributor chairmen is now com¬ plete, according to an announcement from Charles M. Reagan, national distributor chairman for the drive, last week. Jerry Zigmond, Buchanan and Company, is as¬ sistant to the national distributor’s divi¬ sion. The country has been broken down into districts, the branch and district managers serving in each of the areas following: For the Metropolitan New York district: Henry Randel, New York, and Ed Bell, New Jersey, for Paramount. For the northeastern district: G. W. Hor¬ an, Boston; Carl Goe, New Haven; Ray S. Smith, Albany; A1 Herman, Buffalo, and Norman Ayers, district manager, New York, for Warners. For the eastern district: George E. Schwartz, Philadelphia: Joe Krenitz, Cleveland; Peter F. Dana, Pittsburgh; Salem E. Applegate, district manager, Philadelphia; and Dave Miller, district manager, Cleveland, for Universal; and John S. Allen, Washington, for MGM. For the southern district: William Zoellner, Atlanta: Benn Rosenwald, Charlotte; Charles E. Kessnich, district manager, At¬ lanta, for MGM; and Luke Conner, New Orleans, for Warners. Cassidy Named NY Publicity Head New York — John Cassidy, RKO The¬ atres, was last week appointed publicity director for the Victory Loan for the Greater New York area. Cassidy will devote full time to the Vic¬ tory Loan, and will make his office during the drive at campaign headquarters in the Roxy building. Reinlieb Helps Victory Loan New York — Ferdinand Reinlieb, account¬ ant and purchasing agent, Roxy, was last week appointed accounting chairman for the Victory Loan for the Greater New York area by Irving Lesser. Reinlieb was also in charge of all records for the Sev¬ enth War Loan. UA Board Meets New York — United Artists’ board of di¬ rectors held a two-day session last week at which new independent producer deals and deals with present producers were given attention. No details were divulged. October 10, 1945