The Exhibitor (Nov 1938-May 1939)

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/ nun § nun y can buy_ a i^°ards t Displays ;“”0,Wtion X Hb*ALDs Hs ^G. • 7 consider my trailers the cheapest advertising that I buy— yet I put trailers at the top as being most important in actually selling tickets. . . ” No truer word was ever spoken than this remark by one of the 12,000 exhibitors who use National Screen Service. Trailers ARE low in price . . . maybe too low . . . for the job they do. Measure them any way you like — they cost less per reader, per prospective customer, per circulation unit, per results ! you KNOW how many ticket-buyers read your trailers— you can only guess when it comes to other advertising media. Only bad trailers are expensive . . . because they do not sell tickets. Good trailers really cost nothing. They are an investment that return a grand, quick profit. Ever figure what part of your gross you spend for trailers? Probably just a small fraction of one percent. Don’t waste your screen and money on inferior trailers. The best is always cheapest . . . NATIONAL SCREEN PRE-VUES . . . screen showmanship at its best! nanon Wirnimk ATLANTA 147-73 Walton St., N.W. BOSTON 34-38 Melrose St. CHARLOTTE 219-21 Mint St. CHICAGO 1307 So. Wabash Ave. CINCINNATI ...1 19 West Central Pkway. CLEVELAND 2334 Payne Ave. DALLAS 2012-14 Jackson St. DENVER 2144 Champa St. DES MOINES I003'/j High St. DETROIT. 2949 Cass Ave. KANSAS CITT. 1704 Wyandotte St. LOS ANGELES ....2018 So. Vermont Ave. MEMPHIS 500 So. 2nd St. MINNEAPOLIS 1105 Currie Ave. NEW ORLEANS 1431 Cleveland Ave. WASHINGTON, D. C., 920 New Jersey Ave., N.W. NEW YORK 430 Ninth Ave. PHILADELPHIA 1201-07 Vine St. SAN FRANCISCO, 148 Golden Gate Ave. ST LOUIS 3318 Olive St. SEATTLE 2418 Second Ave. & ■