The Exhibitor (Nov 1938-May 1939)

2 'VINE STREET,” NOVEMBER 15, 1918. VINE STREET Published Fortnightly by the “VINE SHEET” PUBLISHING CO , 1331 Vine St., Pbila., Pa. Subscription, $1.00 Per Year Advertising Rates on Application “HEART OF THE SUNSET” PLEASES Hazleton. Pa., Mr. H W. Given. Goldwyn Distributing Corporation. Philadelphia. Pa. Dear Mr. Given — Last night we closed a three-day run with the He.irt of the Sunset,” and I feel, from the business that the picture brought us. a word of congratulation on the master production is due you. It was one of the few three-day pictures that increased its business each succeeding day and despite the fact that weather conditions did not favor it. The opening night we enjoyed a good opening that was all that was necessary to get them coming. The picture was the clearest shown here in a long time and the opening scene, where the cattle herd wades the Rio Grande, gave the picture an opening that was gripping. Hoping that your representative or your correspondence will keep us in touch with future features of the merit of the "Heart of the Sunset," I remain Very truly yours, M. V. COLL, Manager, Campbell Theatre. NEWS OF THE FILM WORLD. Maurice Tourneur and a company of film artists left Sunday for California, where they will spend the winter making pictures. Gilbert M. I Broncho Billy) Anderson is hack in New York. He is reported making a new picture producing connection. "Go West, Toting Man.” is the title of the next picture In which Tom Moore will appear for Goldwyn. It will be released early next month. Mildred Harris, the Jewel (Universal! film star, now the wife of Charles Chaplin, will continue to make features for the Jewel, her contract having 1 4 months to go. Marjorie Rambeau's contract to make four pictures while appearing in the legitimate Is understood to call for a screen salary of $2.3(M> weekly. Hellen Keller, who hos completed a film in Los Angeles, leaves next week for Washington to visit President Wilson. She intends to go abroad to do propaganda work among the Slavs. Pickford’s Contract There are several rumors adoat concerning the duration of Mary Pickford's contract with the First National Exhibitors’ Circuit. It may be stated the agreement Is for three pictures — the star to make her own productions and turn them over to the First National for distribution, for which she Is to receive $250,000 per negative. Miss Pickford has the option of making for the First National three additional features upon serving notice of such intention simultaneously with the delivery of the second negative. These pictures will not be sold as a series, the exhibitors contracting for each one, with the privilege of refusing any or all after a private screening. The First National has contracted for six Anita Stewart productions to be released on the same basis. None of its releases will be sold In conjunction with any other, each picture being contracted for by the exhibitor on its individual merit. It was said around the offices of the First National Exhibitors' Circuit Exchange this week that the first of the new Pickford subjects hereafter to adorn the services of the F. N. will be ready for release by the first of the year. Just when the next Charles Chaplin subject will reach New York for public screening is not known, although speculation Is that It will not be listed until Jan. 1 or later. Grace Darling has been engaged to star in a Ralph Ince picture, contracted through Edawrd Small. PASSED BY THE CENSOR A certain well known exhibitor on South St. is now showing the following slide daily to his patrons : "Because the price of film has been greatly reduced we cut down our dally admission prices from 17 cents to ll cents". We trust that the local exchanges, whose altrustlc interest In the exhibitor has now been greater, will come to the assistance of this sorely distracted theatre man. Bill Heenan complains that because of the enormous salaries the First National is paying Mary Pickford he is unable to obtain enough funds to buy a new suit. Why not borrow one from John Clark, Bill ? Chorus of exhibitors receiving tne news that Paramount Is doubling its booking force : "Thank Gawd !” Ben Roman of Paramount tells of a certain exhibitor who has reduced tue operation ot his theatre to an exact science. \Vheu offered "The Great Love ’ recently, tills exhibitor insisted on getting it two dollars cheaper. "It I pay you your price, I will lose 87 cents” replied this shrewd, coldly calculating exhibitor after some figuring, "but If I get the picture two dollars cheaper, I will make one dollar.” Mr. Roman finally sold him the pic. ture by giving him gratia with the date two one sheets, a photograph and 25 heralds. Mr. C. Altman the celebrated Impersonator of child roles whose recent appearance before the exhibitors of Phlla. won for him a decided ovation will shortly appear In a new sketch, the name of which has not yet been announced. And Wiflie Welsbrod of the Crystal Palace advises that since raising tne prices of admission at his theatre with its consequent reduction of child patronage. he uses less saw-dust. Arthur Hyman of Triangle thinks this business of raising prices Is going just a little bit too far. Last week Arthur found himself In the neighborhood of the Cedar Theatre with no place to go but home. So he decided to go to the Cedar. Arthur had just signed up a couple of good contracts for Triangle and his thoughts were elsewhere. He walked up to the ticket box abstractedly and pulling out a roll peeled off a new two dollar bill In return for which the cashier handed him a ticket and nothing else. Still occupied Hyman took the ticket and entered the theatre when suddenly a light dawned upon him. Now he Is looking for Columbus Stamper to find out the price of admission to the Cedar. The assistant manager of a local exchange when he learned peace had been declared immediately rushed off and got married. Some men just naturally can’t get enough of war. 2"he operator who recently -made a mistake and put a new five reel Paramount .feature on four reels belongs in the producing business. Dan Herman now has a Ford. What's the matter with the Peerless ? Ssh ! Scandal ! Last week Leon Behai hearing there was to be a managerial vacancy In the Fox Exchange hurried out and bought beautiful new suit but In the excitement he got one several Inches too small. Now he Is trying to Induce the clothing store to throw in an extra pair of trousers for fair measure. In the next episode of "The Mastei Mystery” Houdlni will reveal to the motion picture exhibitors: How to escape from a Paramount Contract. <$olfcw>£n (Siualit^ pictures NOW OFFERED IN STAR SERIES Geraldine Farrar Mabel Normand Rex Beach Productions Mae Marsh Pauline Frederick Madge Kennedy Tom Moore REPRESENTING A TREMENDOUS CONCENTRATION OF POWER— The power of production, the power of star personality, the power of the coherent, well-told story, the power of great technical achievement, and the H power of a fair and equitable sales policy. Oolfcw^n (Mctures Corporation 13th and Vine Streets, Philadelphia. □ — — — —a ATLANTA 147-73 Walton St.. N.W. BOSTON 34-38 Melrose St. CHARLOTTE 217-21 Mint St. CHICAGO 1307 So. Wabash Ave. CINCINNATI 1 17 West Central Pkway. CLEVELAND 2334 Payne Ave. DALLAS 2012-14 Jackson St. DENVER 2144 Champa St. DES MOINES 1003'/! High St. DETROIT. 2747 Cass Ave. KANSAS CITY. 1704 Wyandotte St. LOS ANGELES ... 2018 So. Vermont Ave. MEMPHIS 500 So. 2nd St. MINNEAPOLIS 1105 Currie Ave. NEW ORLEANS 1431 Cleveland Ave. NEW YORK 430 Ninth Ave. PHILADELPHIA 1201-07 Vine St. SAN FRANCISCO. 148 Golden GateAve, ST LOUIS 3318 Olive St. SEATTLE 2418 Second Ave. WASHINGTON, D. C., 720 New Jersey Ave., N.W.