The Exhibitor (Nov 1938-May 1939)
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® THE FIRST TWENTY YEARS
1 Q 1 Q Vine Street, first of the group lulO now known as Jay Emanuel Publications, is born. World Film Corporation stops production because of the large number of releases ahead. Official U. S. war films will be released, despite cessation of hostilities. Stanley V. Mastbaum dies.
1 Q 1 Q Pennsylvania’s Governor lulu Sproul signs bill barring children from theaters during school hours. Industry is affected by the strike between Actors’ Equity and legit producers. Vine Street becomes The Exhibitor. Pennsylvania wants Sunday movies. William Fox expands theater holdings. Exhibitors fight high film rentals. Percentage pictures are predicted to replace flat rentals. Associated Exhibitors formed in New York.
1 QOn Philadelphia film salesmen orI u Z U ganize, with Joe Pierce president. District of Columbia Exhibitors Association formed. Philadelphia’s Motion Picture Club formed for social and athletic purposes. Motion Picture Theater Owners of America is formed, with Sydney Cohen president. First National institutes franchise plan. Advance in film rentals causes increase in admission prices. Stanley Company inaugurates a course in scenario writing at Temple University. Paramount begins theater buying as a product outlet. Theodore Case patents the photo-electric cell.
1 Q 0 1 Exhibitors League of NorthI Jl I ern New Jersey founded. Senator James J. (Jimmy) Walker, MPTOA counsel, charges trustification of industry. District of Columbia censor measure is killed. Production of 887 features indicated. Exhibitors ask for uniform contract and no deposits. Famous Players-Lasky absorbs Realart.
mLee DeForest’s prediction of talking pictures is greeted with skepticism. Philadelphia’s Exchangemen’s Association becomes the Film Board of Trade. Stanley V. Mastbaum memorial is dedicated at Eaglesville, Pennsylvania. 908 features for next year. Universal Film becomes Universal Pictures Corporation. MPPDA is formed, with Will H. Hays president.
MPTOA discusses lower film rentals and uniform contracts.
1 Q Q Q Radio becomes commercially I uZu practicable. The National Exhibitor succeeds Film News. DeForest demonstrates his Phonofilm (sound on film) at New York’s Rivoli. Vitagraph Company celebrates its 2 5 th anniversary. Roof of Washington’s Knickerbocker falls, killing 98. Allied States Association of Motion Picture Exhibitors formed, with James C. Ritter president. New York’s Theater Owners’ Chamber of Commerce protests block booking. Will H. Hays advises cutting stars’ salaries. FBT rules exhibitors must pay for film they fail to lift. Year’s toll: President Warren Gamaliel Harding, Sigmund Lubin.
1 Q 0/1 Marcus Loew predicts a picI vJZt ture shortage. Ban is placed on Mabel Normand pictures following a shooting scandal. Federal Trade Commission starts investigating block booking. Triangle Film Corporation ceases. Arbitration Board rules exchanges cannot change dates without the exhibitor’s consent. Trenton projectionists organize. Stanley Company opens New York offices in a national expansion move. D. W. Griffith leaves United Artists. W. Ray Johnston forms Rayart Pictures. Selznick Corporation enters voluntary bankruptcy. Year’s toll: Thomas Ince.
1QQC Paramount forms Publix. I JZ J Sound (Western Electric’s Vitaphone) developed to stage for commercial exploitation. UA joins the MPPDA. MPTOA opposes the federal copyright bill. Cecil B. DeMille leaves Famous Players for Producers Distributing Corporation. Warner Brothers buy Vitagraph. Marcus Loew opens his 5 0th house in New York city. Stanley Company acquires 1 1 theaters operated by Harry M. Crandall in Washington.
1 QOC Producers seek to add clauses I u2.U to contract. Stanley Company takes over 19 houses in New Jersey. At the Warner, New York, August 6, Warners present "Don Juan,” the first synchronized picture (sound on disc). The Exhibitor issues its Sesquicentennial Number. Jules E. Mastbaum dies.
A QQ7 First pictures shown with I Jfc I sound on film (Fox Movietone). First film with any dialogue at all ("The Jazz Singer”) is shown. Lewen Pizor named president Philadelphia’s MPTO. John McGuirk heads First National. Hollywood budget for year set at $120,000,000. Nicholas M. Schenck names Loew’s president. Marcus Loew, Sam Warner die.
| Q Q 0 Industry equips to produce I uZiU and exhibit sound pictures. Theater buying war waged by producers for domination of exhibition. "Lights of New York” is first all-talking picture.
The New York State Exhibitor is born. Warners take over the Stanley Company. Warners buy control of First National. The Philadelphia Exhibitor is ten years old. George H. Earle dies.
1 QOQ Allied launches independent I J L U exhibitor movement. Interchangeability of sound proves important problem. Fox deal for 200 independent theaters takes place. Western Electric splits with Warners. Theater Owners’ Chamber of Commerce works on arbitration plan. New Jersey unit joins Allied. Fox takes over Schine circuit. Television pioneer C. Francis Jenkins sees end of exchange system. Washington’s Harry M. Crandall drops out of Stanley-Crandall company. Jay Emanuel joins company.
I Q Q H "Gold Diggers of Broadway”
I dwU rated by readers as year’s No.
1 picture. William Fox in financial crisis. Color is seen as a major development. Fox sells control of film company. Publix invades New Jersey. Warners drop sound-on-disc. RKO-Radio takes over Pathe. Film Boards remain. Horlacher Delivery takes to the air in emergencies. Michael E. Comerford toasted on his
2 5 th anniversary in the business. Photophone offers three types of equipment. Comerford merges with Publix. Television by 1932? The 5-5-5, following the 2-2-2, conferences start. MPTOA convenes in Philadelphia. Fathe News celebrates 21st birthday. Sidney B. Lust is the new District of Columbia MPTO president, following eight years by A. Julian Brylawski. Downtown Washington threatened with a walk-out. Gifts and premiums rise to prominence. Sex rears its ugly head in advertising. Credit committee and standard contract declared illegal by the Supreme Court.
... in which is recounted, ever so ■briefly, the chronicle of a score of years of motion picture history as very 'briefly revealed by the files of the Jay Emanuel Publications.
ON YOUR DESK EVERY WEDNESDAY
November IS, 19} 8
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