The Exhibitor (Nov 1938-May 1939)

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
00066
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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THE MARQUEE and massive sign work add impressiveness to the facade of the suburban cinema. The neo-oriental vertical sign towers high to gain attention from afar. Silhouette letters are used to sell the attractions on the modernly designed marquee. Hard by the National Capital is Bethesda, Maryland, a somnolent community peopled for the most part by government workers. With the attraction to Washington of New Deal workers — and others — Bethesda's movie-going population increased to a point where the demand could not be met. To satisfy a demand, as well as to make more desirable, its project, the Woodmont Development Corporation built the Boro Theatre from plans of New York's distinguished John Eberson, leased the operation to Washington's Sidney B. Lust, who operates other theatres in the Free State. THE *«**»., NEW BORO THEATRE Bethesda, Md. Architect JOHN EBERSON, New York, N. Y. Owner WOODMONT DEVELOPMENT CORP., Bethesda, Md. Lot Size 187 x 123 Seating Capacity 1000 "nHr*