The Exhibitor (Nov 1938-May 1939)

BETTER MANAGEMENT BM-19 NEW m x n Frrninment News J Equipment Sales Chicago Of 5 4 recent U. S. installations of Mirrophonic sound, projectors by Monograph, Inc., the following eight are in the Metropolitan East; Mirrophonic sound for the Garden, Princeton, New Jersey; Strand, Rochester, New York (including projectors); Cameo, Exmore, Virginia; installation of projectors in the Hundon, Hudson, New York; University, Charlottesville, Virginia; Adelphia, Philadelphia; Lyric, Shenandoah, Pennsylvania; Strand, Edwardsville, Pennsylvania. Grand Rapids, Michigan Recent installations in the Metropolitan East by the American Seating Company include those at the 575-seat Rio, Camden, New Jersey; the 800-seat Main, Ephrata, Pennsylvania; the 600seat Walton, the 600-seat Adelphi, Philadelphia; 200 extra for the Hersker, West Hazleton, Pennsylvania. The chairs were deep curve, padded back, upholstered in imitation leather or worsteJ mohair. Baltimore, Maryland N. C. Haefele, branch manager. National Theatre Supply Company, announces the following new sales in Virginia; For Bowling-Byers’ new State, Appalachia, two Simplex machines with rear shutters, reflector arc lamps, Walker screen, Irwin chairs; for Eddie Cumberland’s Wardley, Callao, two Simplex rear shutter machines, Peerless lamps, rectifiers, Western Electric sound; for Neighborhood Theatres’ (Sam Bendheim, Jr., g neral manager) Grand, Richmond; State, Falls Church; Century, Bluebird, Petersburg; Wilson, Arlington, Hertner generators for each; for NT’s Ashton, Arlington, two Super Simplex machines. Peerless Magnarc lamps, Hertner generator, Walker sound screen. Simplex Four Star Sound system, lightning fixtures, Vallen curtain controls, track; for William Dalke’s Community, Woodstock, Simplex E-7 mechanisms, Peerless Magnarc lamps, Hertner generator, Walker sound screen, Simplex Four Star Sound system. Recent installations by the Baltimore office of the National Theatre Supply Company, as reported by N. C. Haefele, include Western Electric sound for J. C. Darst’s Dante, Dante, Virginia; new carpet, display frames for Sam Craver’s Rissell, Lebanon, Virginia; Western Electric sound equ'pment for E. J. Boyd’s Jefferson, Honaker, Virginia; Simplex mechanisms. Simplex pedestals, magazines. Walker Silversheet screen for Horn baker-Wilcher’s Lyric, Occoquan, Virginia; Simplex mechanisms, Peerless lamps, rectifiers, Western Electric sound, booth equipment for El Cumberland-Stanley Adams’ Wardley, Callao, Virginia; new General Automaticket register for L. W. Lea’s Schoolfield, Schoolfield, Virginia; SPECIALISTS in the creation of Smart Interiors! NOVELTY SCENIC STUDIOS, Inc. INTERIOR DECORATORS new Walker Silversheet sound screen for Frank Hudson’s Roxy, Petersburg, Virginia. Other NTS installations, as reported by N. C. Haefele, Baltimore representative, include lighting fixtures for Louis Gaertner’s Palace, Baltimore; complete booth equipment for Mrs. Corbett’s New, Hancock, Maryland; Simplex Four Star Sound system for the Greenbelt, Greenbelt, Maryland; drinking fountain, Silversheet screen for the State, Westminster, Maryland; new Super Simplex pedestals for the Frank H. Durkee Enterprises’ Belnord, Grand, Baltimore; Super Simplex mechanisms, Hertner generators for Warners’ Silver, Silver Spring, Maryland; Vallen track, curtain control, new lighting fixtures for the Dumbarton, Washington; new Walker Silversheet screen for the Essex, Essex, Maryland; Simplex E-7 mechanisms, Peerless Magnarc, Super Simplex pedestals, Hertner generator, Simplex Type B sound system, ticket register, complete booth, stage equipment for Charles H. Olive’s Atlas, Washington; Super Simplex mechanisms for Porter Seiwell’s Towson, Towson, Maryland; Crestwood carpet, Ezy Rug mats for Mrs. Wachter’s Henry’s, Hagerstown, Maryland; Timco ticket register for J. Louis Rome’s Broadway, Baltimore; new chairs for Warners’ Takoma, Washington. Philadelphia Reported by Harry Blumberg, manager, the National Theatre Supply Company furnished J. Wodock’s County, Doylestown, Pennsylvania, with Irwin seats, Alexander Smith carpets, Simplex E-7 projectors, Super Simplex bases, Peerless Magnarc lamps, Hertner generators. Walker screen. Simplex Four Star Sound system, Timco ticket register, Vallen curtain controls; Lewen Pizor, Charles Segal’s Tioga, Chelten, Philadelphia, with Simplex Four Star sound system, Simplex E-7 projectors, Alexander Smith carpets, Walker ( Continued on page 23 BM, column 1) DECEMBER sw MM m «EI mi! ra UT 1 2 3 4 5 6 7 8 9110 11 12 19 26 13 20 27 15 22 1617 23 24 18 25 28 29 30 31 JANUARY SON MON TIE WED THUN FH SAT 1 3 4 5 6 7 8 10 11 12 13 14 15 (j 17 243, 18 25 19 26 20 27 21 28 22 1 29 1 FEBRUARY SUN MON TUE WED THUR FRI SAT 1 2 3 4 5 7 8 9 10 11 A 14 15 16 1771 19 21 23 24 2 I6 28 1 1938 BOOKING CALENDAR »n0*^fT»aeJo^' ^ AUGUST Th*> in MON TUE WED THUR FRI SAT 1 2 3 4 5 6 8 9 1011 12 13 15 22 16 23 171819 20 24 25 26 27 29 30 31 SEPTEMBER SUN MON TUE WED THUR FRI SAT t 1 2 3 6 7 8 9 10 OCTOBER MARCH SUN MON TOE WED THUD FBI T 2 3 4 5 7 8 9 1 14 15 1617 21 22 23 2< 28 29 30 3 12 13 14 15 16 17 19 20 21 22 23 24l 26 27 28 29 30 | APRIL SUN MON TUE WED THUR FRI SAT i i 1 2 4 5 6 7 8 9 11 121314 1 2 3 4 6 7 8 9 10 11 4« I I wt J U Uk SUN MON TUE WED THUR FRI SAT 1 4 5 6 7 8 11 13 14 15 18 19 20 21 22 [25J26 27 28 29 NOVEM B E R SUN MON TUE WED THOR FBI SAT 1 2 3 4 5 7 8 9 10 12 14 15 16 17 18 19 22 23 25 26 29 30 DlC EMBER SUN MON TUE WED THUR FBI SAT 1 2 3 5 6 7 8 9 10 12 1314 15 16 17 1i^2Ufc23 24 10 31 M AY SUN MON TUE WED THUR FRI SAT 2 3 4 5, 6 7 9 10 11 12 % 16 17 18 19 9 23 24 25 26 27 28 #|| 31 llfcjplli iliin 22 23 24 2 SUN MON TUE WED TKUR FRI SAT bMw. rCk— ~ G-*— ~'~r, tu, assSSsfSMr. ■ THE ■ -and 4 Dalit Hfc! 4-WIIT REHI 3 4 5 6 7 1011 12 13 14 17 18 19 20 21 22 2314 25 26 27 28 29 30 31 November 15, 1938 ON YOUR DESK EVERY WEDNESDAY