The Exhibitor (Nov 1938-May 1939)

(0The Building Record The following items were furnished in full detail to regular advertisers by direct mail during September. They are reproduced here for the record. The new 1,000-seat theatre, being built for Charles Goldfine at Midvale Avenue and 3 5th Street, Philadelphia, will be known as the Alden. General contractor is Louis Linker, Inc., Philadelphia. Architect: Armand T. Carroll, Philadelphia. It is reported that Frank H. Durkee, of the Frank H. Durkee Enterprises, Baltimore, Maryland, will erect a theatre at Belvidere Avenue, in the Govanstown section of Baltimore. Mitchell Conery, of the Ravena, Ravena, New York, will open soon his new Valley, Middleburg, New York., House will seat 600, and replaces Conery ’s old Middleburg, which will be closed. Affiliated Theatres, Inc., of which David E Milgram is president, has opened its new Adelphi, Philadelphia. General contractor on the $75,000 house was Hyman Sheffit, Philadelphia. Architect: David Supowitz, Philadelphia. Preliminary plans are in progress for a new $5 0,000 theatre in the northern section of Baltimore, Maryland. Architect: Porter T. Bond, Baltimore. Morris Shulman, operator of theatres in Clark. Mills, Clinton, and Inlet, New York, plans to equip the Town Hall, Vernon, New York, as a theatre. Complete renovations will be necessary, including installation of sound, seats, new carpets, etc. A new 1,000-seat theatre, to be known as the Main, is projected by Oscar Stiefel, of the Roxy, Lock Haven, Pennsylvania, for Ephrata, Pennsylvania. General contractor is A1 Gerhart Ephrata. Architect: David Supowitz, Philadelphia. Sincoe Glasser plans a new $5 0,000 theatre a Liberty and Appomattox Streets, Norfolk, Virginia. Architect: Webb and Epstein, Norfolk. William Voight, former exhibitor of Narrowsburg, New York, has taken over the Riviera, Barryville, New York. The house is being remodeled and renovated for an early opening. To the 1,050-seat Embassy, Allentown, Pennsylvania, owned by the A. R. Boyd Enterprises, Inc., will be made $3 5,000 worth of alterations. Plans are private. Plans are being held in abeyance on the new 1,000-seat, $75,000 theatre in Luray, Virginia, to be located on the W. P. Hershberger property, on East Main Street. Owner is D. F. Aleshire, secretary and manager of the Page Theatre Corporation, Luray. General contractor is Nick Rooney, Fredericksburg, Virginia. The 600-seat theatre and two stores, owned by the Wytheville Live Stock Company, Wythevillc, Virginia, has been leased to Samuel Craver, of the Colonial, Norfolk, Virginia. Architect and plans are private. General contractor is the Wythe Building Corporation, Wytheville. The 6 50-seat theatre announced for the west side of Castor Avenue, south of Benner Street, Philadelphia, will be built by Leo Posel, president of the Regal Theatre Enterprises, Inc., Philadelphia. Some of the sub-contracts have already been let. Architect: David Supowitz, Philadelphia. ENDORSED BY LEADING AUTHORITIES ON . . . Fire Prevention nnd Safety BETTER MANAGEMENT The Warren, Hudson, New York, which was built by S. D. Cocalis and taken over by the Frieder and Grossman-Walter Reade interests, of New York, has been opened. William Smalley’s circuit, with main offices in Johnstown, New York, plans modernization of its Walton, Walton, New York, with work to begin shortly. Sinking of the floor, installation of new sound, reseating, redecoration are planned. The new 650-seat Lane, at 6400 North Broad Street, Philadelphia, owned by Charles Kahn, Philadelphia, and leased to Warner Brothers, i; nearing completion. General contractor is S. H. Levin, Philadelphia. Architect: David Supowitz, Philadelphia. BM-21 Remodeling work has started on the old Isis, Richmond, Virginia. Improvements to the Wilmer and Vincent theatre include new sound, seats, equipments of all kinds, drapes, carpets, etc. Harvey English, of the Capitol, Hancock, New York, has leased the Fireman’s Hall, Narrowsburg, New York, in accordance with an earlier report. He plans an expenditure of approximately $10,000 for a complete remodeling, including lowering of the floor, installation of sound equipment, etc. The rebuilt, 400-seat Elm, Camden, New Jersey, is about to be re-opened. Fred Wieland is the owner. General contractor is Jacob Schlainsey, Collingswood, New Jersey. Architect: William H. Lee, Philadelphia. Ait Infallible Formula for Increasing Box Office Receipts Luxury-loving America demands comfort and goes where it can get it. IRWIN chairs are comfortable to the extent of wooing the would-be stay IFUUI at-homes; styled to please the most fastidious; built to endure; — first choice of hundreds of leading exhibitors. See this great line or write for catalog NOW. DISTRIBUTED BY NATIONAL THEATRE SUPPLY COMPANY Branches in All Principal Cities GRAND RAPIDS, MICHIGAN November 15, 1958 ON YOUR DESK EVERY WEDNESDAY