The Exhibitor (Nov 1938-May 1939)

( Equipment News: continued from page BM-19) screens, Vallen curtain controls, Hertner generators; the Fern Rock, Philadelphia, with Simplex Four Star Sound system; William I. Greenfield’s Byrd, Philadelphia, with Simplex E-7 projectors, screen, Vallen curtain controls; the Strand, Super Simplex bases, Hertner generators. Walker Ocean City, New Jersey, with Simplex Four Star Sound system. Simplex E-7 projectors, Super Simplex bases, Hertner generators, Walker screen; the Apollo, Astor, Atlantic City, New Jersey, Comerford’s FFollywood, Pottsville, Pennsylvania, the Lyric, Williamstown, Pennsylvania, each with Simplex Four Star Sound systems. C. J. Frank reports, among recent Voigt Company installations, the following: In Pennsylvania, at Williamsport’s Keystone, Selingrove’s Stanley, Pottsville’s Hollywood, Philadelphia’s Lane, Byrd, Walton, Chelten, Doris, Tioga, Ace, Rialto, Tyrone’s Wilson, Exeter’s Liberty, Chester’s Apollo, Harrisburg’s Majestic, Wilkes-Barre’s Comerford, Reading’s Park, Ephrata’s New Main; in New Jersey, at Camden’s Rio, Margate City’s Margate, Atlantic City’s Astor; in Maryland, at Baltimore’s Howard, Linden, Cambridge’s Arcade, in Virginia, at Appalachia’s State, Charlottesville’s University, Portsmouth’s Colony, in Delaware, at Dover’s Capital; in the District of Columbia, at Washington’s Atlas, Mott. Richmond, Virginia Philip Gessenoff, Century Drapery Company, came to Richmond to make the stage set installation for the Richmond Theatre Supply Company in Benjamin T. Pitts’ new East End. The new WMBG studios are being equipped with a very novel traveler, curtain to separate the audience room from the big broadcasting room, so that the presentations will be along modern showmanship lines. The audience room is being equipped with Ideal opera chairs. The complete arrangement is a creation of Elmer Brient, Richmond Theatre Supply Company, with the installation being made under his supervision. New York Crown Motion Picture Supply Company recently finished a complete renovating job — projectors, screen, chairs, frames, drapes, rubber mats, carpets, etc. — for the City, Highland Falls, New York; complete booth equipment in the Chopin, New York; a general reseating of Walter Reade’s Warren, Hudson, New York, his Strand, Southbridge, Massachusetts. The Amusement Supply Company recently did a modernization job on the Vernon, Long Island City, New York, installing Forrest rectifiers, Strong lamps, Simplex projectors. The ASC also redecorated, did drapery work at the State, Hempstead, New York. Duport’s Optimism Ray Duport, general sales manager, Forest Manufacturing Company, is at present on a protracted trip to the West Coast visiting his established dealers in each territory in the interests of Forest Rectifiers and Hurley Screens. Before leaving, Duport reported a 5 1 % increase in business volume on the sound screens and prospects of a banner year on both products. His cross-country tours are semi-annual affairs which have welded to this company a particularly loyal group of supply dealers. BETTER MANAGEMENT ( National Tieups: continued from page BM-20) Durbin Dolls Deanna Durbin dolls will be merchandised throughout the country soon under arrangements made by Universal’s exploitation department with the Ideal Novelty and Toy Company. Bernard Lipfert, noted sculptor, designed a model from which the ’teen age dolls are being made. Achieving what is said to be a perfect likeness, Lipfert studied more than 100 photographs of the BM-23 singing star, and detailed descriptions of her coloring. An exact reproduction of the Durbin coiffure, with precise shading and texture, and using human hair, is a feature of the dolls. They will be dressed in various costumes worn by the star in her recent pictures. "Thanks For the Memory” Paramount and Postal Telegraph will co-operate on a Thanksgiving Day stunt which promises to ( Continued on page BM-24, column 2) EVEN-LITE fi I SOUND SCREENS This latest development in sound screens is approved for use with R. C. A., Western Electric and all leading: sound systems. Gradational perforations allow MORE LIGHT and the reflection is distributed evenly over the entire surface of the screen . . . THEY STAY WHITE. ALL HURLEY SCREENS ARE LABORATORY TESTED W. S. 15 The best fully perforated screen that can be purchased. Flameproof. NEW STANDARD — Fully perforated and flameproofed. The finest of the low priced sound screens. SILVERLITE — Semi-diffusive aluminum coating on heavy cotton sheeting. Slow burning. FLEXLITE — “D,” double-coated white rubber. Washable. Slow burning. “S,” single-coated white rubber, otherwise same as “D.” irThe "Cream of the Crop" on Broadway have installed EVEN-LITE. ★ RADIO CITY MUSIC HALL • ROXY THEATRE • STRAND THEATRE • PALACE THEATRE • HOLLYWOOD THEATRE HURLEY SCREEN COMPANY Exclusive Sain Agents: HURLEY SCREEN DIVISION • 145 VALLEY ST., BELLEVILLE, N.J. ★★★★ DEPENDABLE RECTIFIERS FOR EVERY PURSE AND PURPOSE MAGNESIUM-COPPER SULPHIDE RECTIFIERS Exclusively designed for Suprex or Simplified High Intensity projection. Available in 5 models — 30 to 100 DC amperes, all for 3 phase operation. This is the only rectifier using exclusively the P. R. Mallory rectifying units. Made in the Forest “Twin” models. BULB RECTIFIERS for Suprex, Simplified High Intensity or Low Intensity projection. Type LD 60 — 3 phase, 220 volts, 30-60 DC amperes. LOW INTENSITY RECTIFIERS Type LD 15 — 15 DC amperes — and Type LD 30 — 30 DC amperes. Reliable. Efficient. No flash back. Low first cost. Low maintenance cost. Low operating cost. THERMIONIC RECTIFYING TUBES 7% -15 amperes. Built to rated capacity, with high safety factor — Guaranteed Performance. Distributed through Authorized Forest Dealers | y K r \ I l^jctcfCe/D ilecul<jjac^ Ao nc& 1912 RECTIFIERS BELLEVILLE NEW JERSEY November 15, 1938 ON YOUR DESK EVERY WEDNESDAY