The Exhibitor (Nov 1938-May 1939)

Record Details:

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There are WAYS io buy ADVERTISING SPACE ® Audited way by the facts presented in ABC REPORTS TIME was when buying advertising spaee seemed like groping in the dark. With no facts to serve as guide through the mysteries of circulation, you had to rely on rumor and hearsay. You had to pick your papers by guess-work . . . and hope for the best results as far as sales were concerned. That day is past. Discerning advertisers now buy space with as sound a basis of fact as they buy a ton of coal or a dozen of eggs. Q Th» HAPHAZARD WAY by rumor, guesswork, and hasty judgment The source of this enlightenment is the A.B.C. report — the complete official, audited report of circulation facts. A.B.C. reports reveal and analyze NET PAID CIRCULATION — how large it is, where it is, how it was secured. It is your insurance that you will get what you pay for. It protects the buyer and the honest publisher. It is made possible by over 2000 publishers, advertisers and advertising agencies. Together they provide you with this insurance policy. Use it. It costs you nothing. It may save you much. We will be glad to give you a copy of our latest A.B.C. report, containing the facts by which you can judge the value of this paper.