The Exhibitor (Nov 1938-May 1939)

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Apparently it's worth plenty to those who want to buy it! Commercial advertisers place a high value on the use of your screen to sell their goods. So why shouldn't you do the same? That screen is YOUR best advertising medium-it can be your best ticket-seller. Don't waste it by using unshowmanlike trailers. A good trailer on your screen is the lowest-cost advertising you can buy. Ever stop to think how little National Screen Service costs? When the BEST is so cheap, there is no economy in using make-shift stuff on that valuable screen. In fact, that is extravagance and unfair to your box-office! National Screen Pre-vues are built to sell tickets-by showmen who have studied screen-salesmanship for years. JOIN THE 12,000 EXHIBITORS NOW USING THE BEST —NATIONAL SCREEN SERVICE PRE-VUES! imhoim ATLANTA 147-73 Walton St., N.\ BOSTON 36-38 Melrose : CHARLOTTE 219-21 Mint I CHICAGO 1307 So. Wabash Av CINCINNATI . 1 19 West Central Pkwc CLEVELAND 2336 Payne Ave DALLAS 2012-16 Jackson St DENVER 2144 Champa St DES MOINES 10031/2 High St DETROIT 2949 Cass Ave KANSAS CITY 1706 Wyandotte St. j LOS ANGELES 2018 So. Vermont Ave. MEMPHIS 500 So. 2nd St. MINNEAPOLIS 1105 Currie Ave. NEW ORLEANS 1431 Cleveland Ave. | WASHINGTON, D. C.. 920 New Jersey Ave., N.W. NEW YORK 630 Ninth Ave PHILADELPHIA 1201-07 Vine St. SAN FRANC ISCO, 168 Golden Gate Ave. ST. LOUIS 3318 Olive St. SEATTLE 2418 Second Ave.