The Exhibitor (Nov 1938-May 1939)

Page scan 000144 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
000144
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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There are 2 to buv WAYS ADVERTISING SPACE O 7k° © n* HAPHAZARD WAY AUDITED WAY by rumor. by the facts guesswork, and presented in hasty judgment ABC REPORTS Time was when buying advertising space seemed like groping in the dark. With no facts to serve as guide through the mysteries of circulation, you had to rely on rumor and hearsay. You had to pick your papers by guess-work . . . and hope for the best results as far as sales were concerned. That day is past. Discerning advertisers now buy space with as sound a basis of fact as they buy a ton of coal or a dozen of eggs. The source of this enlightenment is the A.B.C. report — the complete official, audited report of circulation facts. A.B.C. reports reveal and analyze NET PAID CIRCULATION — how large it is, where it is, how it was secured. It is your insurance that you will get what you pay for. It protects the buyer and the honest publisher. It is made possible by over 2000 publishers, advertisers and advertising agencies. Together they provide you with this insurance policy. Use it. It costs you nothing. It may save you much. We will be glad to give you a copy of our latest A.B.C. report, containing the facts by which you can judge the value of this paper. The EXHIBITOR An A. Be C. Publication A.B.C* = Audit Bureau of Circulations = FACTS as a yardstick of advertising value