The Exhibitor (Nov 1938-May 1939)

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.«SSS to BUYERS OF ADVERTISING SPACE I F you buy advertising space today, you have one tremendous advantage over advertisers of twenty-five years ago. Before 1914, men would have given an eye-tooth for the vital information on circulation which you can have for the asking — in A. B.C. reports. These reports give complete, authoritative facts to guide your buying and to make your advertising more effective. A. B.C. reports reveal and analyze NET PAID CIRCULATION— -the true measure of advertising value. A. B.C. reports answer these three vital questions about circulation: how much is there? where is it? how was it obtained? The answers give verified information on quantity , and an important index on quality of circulation. Don’t fail to make use of this great advantage. Before you buy space in this or any other publication, get the A. B.C. report. Study it. Determine how the circulation meets your requirements. Then buy with the knowledge that you are buying wisely and effectively. Our circulation is fully audited in our latest A. B.C. report. We are proud of this report and will be glad to give you a copy The EXHIBITOR An A.B. C. Publication A.BX. = Audit Bureau of Circulations = FACTS as a yardstick of advertising value