The Exhibitor (Nov 1938-May 1939)

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
000270
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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<J~l& -ow A MEETING IN 1914 helps you get your money's worth in advertising space TODAY IF you bought advertising space thirty years ago, you will remember how hard it was . . . how frequently impossible—to get information on circulation needed for effective space buying. In 1914 a group of clear-headed men, tired of deploring the situation, resolved to do something about it. Their meeting resulted in the formation of one of the most remarkable examples of an industry’s self-control— the Audit Bureau of Circulations. Today, A.B.C. reports reveal and analyze NET PAID CIRCULATION — the true measure of advertising value. A.B.C. reports answer the three vital circulation questions: how much is there? where is it? how was it secured? A.B.C. reports give verified information on the quantity, and an important index of the quality of circulation. Before you buy space in any publication, study the A.B.C. report carefully. Know what you’re getting. Then buy — and get what you pay for. • • • Ask for a copy of our latest A.B.C. report. It will give you quickly and completely the facts you want to know about the circulation of this paper. THE EXHIBITOR A.B.C. — Audit Bureau of Circulations =: FACTS as a yardstick of advertising value