The Exhibitor (Nov 1938-May 1939)

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“TRAILERS ON 24-SHEETS” FOR 5,000 OF THEM ACROSS THE NATION That’s what showmen will call this revolutionary idea in movie posters! . . . Actual, life-like, giant-sized scenes from the picture itself — different from any movie paper you’ve ever seen before! . . . Conceived and developed by RKO Radio to get maximum realism and excitement on 5000 STANDS FROM COAST TO COAST! ... A showing of SIX SEPARATE, DIFFERENT STYLES, POSTED ALONG THOUSANDS OF MILES OF HIGHWAY AND IN KEY CITY ZONES! . . . Watch for them every time you walk, run or ride anywhere . . . They’re worth looking for — and at! . . . And they’re only a PART of A NATIONAL ADVERTISING CAMPAIGN AS BIG AS THE PICTURE! m cary GRANT* VICTOR McLAGLEN DOUGLAS FAIRBANKS, JR. with SAM JAFFE* EDUARDO CIANNELLI* JOAN FONTAINE RKO PANDR0 S. BERMAN IN CHARGE OF PRODUCTION RADIO PRODUCED AND DIRECTED BY GEORGE STEVENS PICTURE! \ V LITHOUS'i From a Story by BEN HECHT and CHARLES MacARTHUR Inspired by RUDYARD KIPLING’S Poem Screen Piay by Joel Sayre and Fred Guiol