The Exhibitor (Nov 1938-May 1939)

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RCA Photophone’s sensational new Magic Voice of the Screen Equipment — with a sparkling new array of fine features — is designed for theatres of every size Here’s plenty of reason to stand up and cheer! RCA Photophone engineers have developed a brand next 1 Magic Voice of the Screen-— a Magic Voice that begins a brilliant new era of fine sound in theatres! Better in every way than ever before, this new equipment offers you an amazing array of great features led by the ingenious new Shock-Proof Drive! The RCA Photophone Shock-Proof Drive is a new "partner” for the famous Rotary Stabilizer. It insures greater constancy of film speed than ever before. As a progressive exhibitor you know the importance of having the very finest sound equipment for your theatre. Your patrons demand it. Your box office needs it. And with this great new Magic Voice of the Screen— you get it! The outstanding performance of RCA Photophone Equipment— plus the public approval of the splendid sound it provides— are the reasons why it is used by thousands of exhibitors the world over. This remarkable new Magic Voice of the Screen means even finer soundgreater box office response. Your RCA Photophone representative will be glad to give you complete details about it. There’s no obligation — so get in touch with him today. It will pay you! • • • RCA presents the Magic Key every Sunday, 2 to 3 P. M., E. S.T., on the NBC Blue Network. Better sound means better box office — and RCA tubes mean better sound. RCA Photophone’s Service Organization has a low cost theatre service plan you’ll be interested in.