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CAPRAS GREATES
5 TAR PRODUCTION
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Architect: Wm. T. Spann, Buffalo, N. Y. Owners: Gabby and Cohen
Like other communities throughout the U. S., which in recent years have enjoyed a continued, though not always very perceptible, progress, Homell. New York, found itself facing the future with inadequate facilities for the exhibition of motion pictures. Not only to give the thriving city a modern cinema, but also to increase the seating capacity to satisfy a demand, Morris Gabby and Irving M. Cohen, operators of the Strand Theatre, as well as houses in Corning and Buffalo, New York, decided to erect a new theatre. Accordingly they set to work Buffalo's William T. Spann to create the new Steuben Theatre. That Architect Spann fulfilled the demands of the problem is well exemplified on this and the following two pages. From the very up-to-the-minute marquee to the finely appointed auditorium, from the projection booth to the screen, nothing but the finest in equipment has been installed, so that all patrons may enjoy Hollywood's best product under the most enjoyable circumstances.
1939 PRESENTATION No. 1
The New
STEUBEN
Homell, N. Y.
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THE NIGHT VIEW of the front, showing the brilliant lighting of the sign and marquee, reflects the modern characteristics of this up-to-date cinema. Most noticeable in this photograph is the capable manner in which the name sign has been handled. Designed on a distinctly different plan, it rises in an arc from the apex of the triangular marquee and extends to the top of the porcelain enamel facade.