The Exhibitor (Nov 1938-May 1939)

Page scan 000376 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
000376
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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1939 PRESENTATION No. 2 The New EAST END Richmond, Va. Architect: Fred A. Bishop, Richmond, Va. Owner: Benjamin T. Pitts, Richmond. Va. Probably next to Baltimore, Maryland, the city of the Washington exchange territory most generously supplied with neighborhood theatres is Richmond, Virginia. In both situations it would appear that a theatreman's pastime was to build another house. Whether this building activity in the past has been wholly for the good is a matter of no concern at the moment, rather is it important that both cities have as fine a supply of subsequent-run theatres as can be found in any American city. Latest addition to the cinemas of the Old Dominion's capital city is the East End Theatre, owned by Benjamin T. Pitts, and built from plans of Richmond's Fred A. Bishop. Simplicity marks all Pitts theatres, and the East End is no exception. Yet the theatre, whose salient features may be observed from these two pages of photographs, must immediately be classified as one where patron comfort — optical, auricular, as well as physical — was considered as the prime requisite of a theatre. AN IMPRESSIVE FRONT of sheer, unembellished stucco, broken only by tall windows and the necessary display Irames, is this one, designed by architect Fred Bishop. The sign and marquee, modern in their simplicity, are quite capable of selling the theatre's attractions. ^to^peSh^onday THF TROWD ROARS THE CROWD