The Exhibitor (Nov 1938-May 1939)

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REFERENCE FACTS: Size of Lot: 50 x 93 Seating Capacity: 482 Cost equipped. $122,000 Acoustical Treatment — Thermax. Manufactured by The Celotex Corp. Air Conditioning — Refrigeration system. Manufactured by General Electric Co. Carpets — Mohawk. Manufactured by Mohawk Carpet Mills. Chairs — Upholstered, metalclad back and spring edge seat. Manufactured by American Seating Co. Decoration — Executed by Philadelphia Decorating Co. Curtain Controls — A. D. C. Manufactured by Automatic Devices Co. Display Frames — Manufactured by Architectural Millwork Co. Draperies and Stage Curtains — Manufactured by A. Weinberg. Generators — Hertner. Manufactured by Hertner Electric Co. Lighting Fixtures — Voigt. Manufactured by Voigt Co. Projection Lamps — Peerless Magnarc. Manufactured by J. E. Me Auley Mfg. Co. THE AUDITORIUM, acoustically treated with Thermax plaster, is small yet quite large enough to fill the entertainment needs of the immediate neighborhood. On the left, a portion of the mural, the auditorium's sole adornment, can be seen. Toward the rear on the right side has been placed the water fountain appropriately flanked by pillars of glass block, illuminated from behind. Projectors — Motiograph. Manufactured by Motigraph, Inc. Screen — Da-Lite. Manufactured by Da-Lite Screen Co. iEMENDOUS DOUBLE BILL A D U LT S THE DEVIL S PARTY ’ lit s0“BORROWING TROUBLE ’ MATINEE Sign and Marquee — Fabricated and erected by Apex Sign Co. Sign Letters — Adler. Manufactured by Adler Sign Letter Co. Sound — RCA Photophone. Manufactured by RCA Mfg. Co. Supply Dealers — Penn Theatre Equipment Co. and National Theatre Supply Co. Ticket Register — Automaticket. Manufactured by General Register Co. THE EXTERIOR shows the manner in which this building was transformed into a modern cinema from the plans of architect David Supowitz. Ivory structural glass is the embellishment on the lower portion of the facade, the upper portion largely remaining in its original state. Modern signwork helps to add modernity and newness to this converted property. Ticket Chopper — Manufactured by Newman Brothers, Inc. EREE tdnw ItfflBUD