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MODERN
SUPPLY
DEALERS
Number 1 in a Monthly presentation oi the leading Dealers in the East.
NATIONAL THEATRE SUPPLY CO. 356 West 44th Street, New York City
lust as the exhibitor has to keep abreast ol the times, so also must equipment dealers keep step with the developments of the motion picture business, not only to be able to furnish the exhibitor with all necessary up-to-the-minute supplies and service, but also to anticipate his requirements, the demands of an exacting public. Among the leaders in the equipment field is the National Theatre Supply Company, with branches in all leading cities. How this company has kept pace with the ever-changing aspect of the business is forcefully revealed in the accompanying photographs of its New York branch, recently made as modern an establishment as the theatres it best services. Besides dealing with nationally advertised products, the company is also known for its sales corps, each member of which, in addition to "selling,'' is a practical mechanic who stands ready and willing to aid in solving exhibitors' equipment problems.
BRANCH’S CHIEF is Clarence H. Secor, who, in the new establishment endeavors to show exhibitors, by actual demonstration and display, what can be done in theatres through installing the new and servicing the old.
THE SALES AND SHOWROOM, a pleasingly planned combination, affords ample space for the displaying of the more important items of equipment distributed by the company. The entire side of the room has been given over to a display of Simplex E-7 projector mechanisms. Super Simplex bases, and Simplex Four Star sound system. In one instance, these pieces of equipment have been wired for demonstration purposes.
A PORTION of the display back of the counter in the sales-show room reveals the establishment's systematic filing and stocking of genuine Simplex Projector parts for every possible need.
THE DISPLAY of National Crestwood carpets is one which can be handled easily and quickly, showing to best advantage the many styles and designs that are immediately available for delivery.
LINED BEFORE the imposing front of the new branch at 356 West 44th Street, the number of employes is indicative oi the bigness of the establishment, its vast resources, its ability to serve every exhibitor quickly and efficiently and to find no equipment problem too big to be handled expeditiously and none so small as to be deserving of neglect. Led by manager C. H. Secor, the entire personnel and establishment are dedicated to exhibitor service.