The Exhibitor (Nov 1938-May 1939)

BM-26 Highlights in Equipment News Equipment Men Report Recent Installations New York Among the recent installations of the National Theatre Supply Company, as reported by the Sales Promotion Department, New York, have been the following: Simplex Four Star sound equipment installed in Maxwell Rothman’s Alvin, Guttenberg, New Jersey. Three hundred Irwin opera chairs were installed at J. P. Hawley’s BETTER MANAGEMENT Dixie, Elk Park, North Carolina. Simplex projectors, Walker White sound screen, 112 Irwin opera chairs have been sold to M. S. Young’s Princess, Pineville, North Carolina. Complete Simplex Acme sound projection equipment has been installed by John W. Patton’s Warsaw, Warsaw, Kentucky. J. F. Dailey, Typhoon Air Conditioning Company, Inc., reports the following installations of interest. One is for Walter Reade’s Strand, Plainfield, New Jersey, where a combination Breezaire and Tempered Air Supply system was installed. This system eliminated all inside wall radiation in one of the largest one-floor houses. For Warner Brothers’ Globe, Newark, New Jersey, Typhoon’s combination Breezaire Exhaust System was installed. At Warner’s Strand, New York, New York, a novel zone control system was installed that automatically supplies conditioned NOTHING COULD BE MORE TRUE CONCERNING THIS IRWIN CHAIR THAN THE ACTUAL MESSAGE OF THE ABOVE MARQUEE. In scores of theatres reseated with it, box-office receipts have immediately gone up. For “Love from a Stranger" is quickly captured by its beauty and luxurious comfort, and quickly converted into steady patronage. Gold, more gold, is invariably found where you find this chair. See it and the rest of the IRWIN line at the nearest display room of the National Theatre Supply Company, or write for complete details. air to that portion of the theatre where the patronage load is applied. In the industrial field, Typhoon has just completed the first fully air conditioned publishing building in the U. S., where all floors are conditioned all seasons of the year. Also of interest to exhibitors will be Typhoon’s air conditioning of several buildings at the New York World’s Fair 1939. Akron, Ohio From E. J. Vallen, Vallen, Inc., comes the following report on recent outstanding installations. One is special equipment designed for the Pitcairn Castle, Pitcairn, Pennsylvania; another, the Museum of Science and Industry, Chicago; still another, a display for the General Motors Corporation exhibit at the New York World’s Fair 1939. Vallen states: *T might mention that we now have two contracts for darkening shade equipment in Saint Louis, Missouri. One is Stowe Negro Teachers College; the other, the library building of Teachers College at Cape Girardeau, Missouri. So you see that we furnish considerable equipment outside of the theatrical field. In fact, architects and engineers throughout various parts of the United States call upon us for their special problems. In addition to this, we ship to almost half the civilized countries of the world.” The Building Record (The following items, were furnished in full detail to regular advertisers by direct mail during 'November. They are reproduced here for the record.) The Morgantown (Berks County, Pennsylvania) Fire Company, owner of the borough hall, is erecting a $1 5,000 addition. The company will be in the market for motion picture projection apparatus, as the town has no theatre, and the hall is used for all public entertainment. E. K. Plank is secretary of the company. Lewis W. Giles, Washington, is architect for Frank Storty’s new theatre at 820 Fourth Street, Southwest. Harry Savett, Utica, New York, is reported as considering opening the Town Hall, Port Lyden, New York, as a motion picture theatre. Interior and exterior alterations costing $20,000, including the addition of 300 more seats, is planned for the Hippodrome, Pottstown, Pennsylvania, by owner H. Saylor. House is operated by William Goldman, Philadelphia. A new 3 5x1 00-foot theatre is planned by the Southwest Virginia Theatre Corporation for Abington (Washington County), Virginia. General manager is "Spud” Query, Marion, Virginia. According to a reliable report, the Schine Circuit, Inc., Gloversville, New York, will take over the 9 5 0-seat Riviera, Syracuse, New York. The house will receive a general redecorating and improvements. General interior and exterior alterations will be made on the Jumbo, Philadelphia, operated by Norman Lewis. Architect is David Supowitz, Philadelphia. A new 1 -000-seat theatre is projected for Chilhowie, (Smyth County), Virginia, by the Southwest Virginia Theatre Corporation, of which "Spud” Query, Marion, Virginia, is general manager. William Shirley, formerly an exhibitor in Schenectady, New York, plans to build a new th'atre in L'berty, New York. Alterations, costing $1 5,000 will be made to the Auditorium, Lebanon, by owner Harry Chertcoif, Strand, Lancaster, Pennsylvania. Work includes extensive interior and exterior alterations. Architect is John Griener, Mount Joy, Pennsylvania, with Paul Martin, Mount Joy, the general contractor. January IS, 1939