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BETTER MANAGEMENT
18a
PHILKOF L PH I A, PA
BEWARE! BEWARE i FRANKENSTEIN ,i AL‘W ALIVE! Alll/EI
£gffg UP°" the £“C,tJ?n
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1 «lEIAijfiosi
ATWILL* HUTCH, nSQn . DUNACAN
\ Hof For Those Who Frighten /it j, V°5y or lVAo Have Weak Hearts l
■ Vl\
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wa/i
MIDNIGHT FROLICS"
CARTOON m TECHNICOLOR
HAtintsOvfxc, Pa
You’ll Find All the Answers In the Big Thrill of 1939
TOMORROW
IHAUGURATIOH NEWSREELS START TODAY I
At h la«l showl n*« LI IHE RAINER "DRAMATIC MTHOOL"
KABLOFF RATHBONE* LUC6SI.
SON OF ntJVNKINSTElN
-ATWOL-HmSSsO*
QVFFALa A/ y
LAFAYETTE
TODAY 25c UNTIL 6 F. M.
Today Friday The 13th We Dare You To See It!
with BORIS
KARLOFF
sM SON of
FRANKENSTEIN
with BELA
LUGOSI
& SON of FRANKENSTEIN
with BASIL
RATH
BONE
LIONEL
ATWILL
•
JOSIPHIHt
HUTCHINSON
•
N'T NO. 2
"SWING THAT CHEER "
TOM Irowm
andt d&Tni
c— sr»nw Moor,
No. 7
Hinfts on Newspaper Advertising
-"Son of Frankenstein
*.V.' .V/.'.VA'.
TARN ION. OJ J
Let’s Go to an RKO Movie
■/VWdWSW^
Starts TODAY I st Time Shown
ALL NEW
NEW juggernaut of destruction! NEW spine -chilling story! NEW weird characters! Mtyi' villa!
.Basil RATHBONE (BotirdABLorr Bela LUGOSI ’
SON os
Special Hew Issue!
“THE REFUGEE”
A Tense, Dramatic, True Document of Nazis' Terrorism and Intolerance ! ! !
OfC • • how in
V t k Nazi Germany secret police attack all ! those who, by politics, race or religion are not in harmony with the Nazi State.
h>H!^Aoei.f>nrA, Pa
RIGHT OUT of the first runs, which opened last week, come a set of startling ami imaginative ads on Universal’s " Son of Frankenstein.” While only one of the above ads, that from T ren/on, is out of the pressbook without changes, the other made plentiful use of pressbook illustrations and ideas.
HARRISBURG, for example, took all the leasers and combined them into an ad. Buffalo did something similar. This proved that the teasers had definite value, even aside from teasers. The two Philadelphia ads were made up by the StanleyWarner ad department and sold the horror idea
to the hilt. In some spots, a little less concentration on the horror, with an eye toward a bit of lightness might help, but in all these ads, the horror angle was topmost.
THE "NEW” IDEA also is commendable, especially in those spots where the recent double bill of " Frankenstein-Dracula ” was played. It might be necessary to offset some of the effect of that double bill so the folks know this successor is all NEW.
GROSSES of these houses prove that the show has what it takes. Obviously, the ads were definitely of value. We hope these may be of interest to all.
IF O X i
1 TOMORROW
At) Previous HORROR Pictures ore dwarfed . . . by the Powerful Absoibiig DRAMA of this NEW MONSTER rt DESTRUCTION
SON of
FRANKENSTEIN
Basil RATHBONE • Boris KARLOFF^^
Bela LUGOSI • lOS^PHINf1HUTCHINSON
DONNIE DUNAGAN
.. ««4 /
, midnight Is
I TROIICS i
C A * T O O N / !
IICHhIcoioi / I
January 25, 19 T9
TRI