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Doug George Sells Some Originals
DOUG GEORGE, formerly with Stanley-W arncr in the Philadelphia area, but now with Standard Theatres Corporation, Oklahoma City, Oklahoma, Warner subsidiary, forwards some originals on UA’s "Topper Takes A Trip.’’ He writes: " I note with interest the very instructive scries you are running on newspaper advertising. Although I am now far out of your territory, I believe you will be interested in the enclosed material. Our entire series is a deviation.
" DUE TO THE FACT that we broke so early with the picture and no press sheets were available, we had to use our own discretion in the entire campaign. Incidentally, this campaign aided in out grossing the original ’ Topper ’ in this town. Regards to all the boys.”
FROM THE ABOVE, it may seem that George made the most out of what he had. This also brings up another question of how much is lost when a picture is dated in and publicized without all
the pressbook material being ready. In the above, according to George’s report, the gross was good , but there have been plenty of cases where, because an early date was taken, the gross was affected adversely. Another point arises when many houses play a show before spreads appear in such magazines as Life, Look, Time, etc.
A RAVE in Life or Time is of help to any house, but unfortunately, many of the theatres have played pictures before they get the benefit of such a break. George is to be commended on what he did, but we would like to hear from the boys in the field who are forced to play before they have adequate material on hand.
THERE IS NO DOUBT but that press book ads can often be changed, but press book material is generally of such a nature that it can be adapted to a particular local condition.
January 25, 1919