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BETTER MANAGEMENT
15
PHILADELPHIA
fV. The most authentic.., the most
V / > ^ most thrilling story ever told about
1 / /A. "UNCLE SAMIS WEST'POINTl
TRENTON, NEW JERSEY
RKO CAPITOL
TODAY
thru
Thurs.
JT4ITJ Tjjjy loonOm 11:01) 4. If.
NEW YORK CITY
fiAIIO CITY u if o i p u , A
Showplace ol ,h. MdHon flock „ ^ ^ L ■ l
fioctefeIler Center
A fine new story of courage character, and heart-touching romance .. the age-old
traditions of West Point exciting adventures . . human drama . . . laughter. Pathos, and authentic realIsm • combined in a brilliant, modern picture ... with a fine cast of talented stars
WEST
POINT
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k *'oTV !
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-•1°"" ’$S£» e?SS
j, * STARTS
with
LOUIS HAYWARD. TOM BROWN*
RICHARD CARLSON JOAN FONTAINE.ALAN CURTIS
• r Frt : Frcdrlc March In ’ ur> ru..
Mm
P
Dirt'
«tv“
ALDINE
WASHINGTON
19th and CHESTNUT
^ STAR 1 a
today
DOORS OPEN 10.30 A.M.
POPULAR PRICES
WASHINGTON r
V\0Efit\ banner loew show*
WASHINGTON WILL STAND UP and CHEER
1 VJ i i ^ 1
V ©n UTfie ©rtat B>tagt
Pageant of The^NaKvhy which has' b beaU'iful annual
SO.ST fc
stage in America a gaylv rh ' ■ ,be lrS* ,ime on any
in five scenes, based upL cT" h°'ida7 pan,°mini9 • • ■ produced by Florence Rnn lmm S lmmorlaI iairy tale Monfedoro, music by Maurice Ba' ' ' Se,,‘?93 by Marco Rtpa, Elenore Tennis Rnh» , ur' P ' ' ' ,ealur‘ng Bob Nicholas Daks, Mayo and M Sede' Louise ^cmaca, with the Corps de Ballet °n' and Dol°res Pallet. Symphony Orchestra under ^nsem^le' Rockettes.
Pictvre at: 11:20. 2:12, 5:01. 7 50 10 39 ' ^ ^ d,reClion Emo Rapee.
SEATS reserved T 1 °9' 4 6:5a 959
; — FfiOne Circle 6-4600
NOW
^ lirrj the Ireiheet plebe IyIlL I th*o u fd e *e d"°'by 2003 Cadet*
TUnil I 10 ,h* drarna and I MK I action ol iho moil 1 1 llllkfa |(Mich|ng Wnt Point •lory over made
pi niu,e ,h* watn^ oi
111 II || aromanc•as■pin•' U L U U tingling a* being ~n American!
ON STAGE
tpa4at&"
A GAY STAR-FILLED SALUTE TO '39
bert Walt oh
U«e>e<liee*t IkiMiw
The DEBONAIRS
Se*f wd di»c» »ylm«
SARA ANNJAcCABE
PAWN TAG!
24 CHESTER HALE
CAPITOL COMETS
. ,11
Louil HAYWARD TOM BROWN
Richard
CARLSON Jun FONTAINE
Hints on Newspaper Advertising
No. 9 — "The Duke of West Point” (UA)
In the national advertising of United Artists in its press book on " The Duke of West Point,’
SYRACUSE, NEW YORK
r I on i ne Dime oj west J Oliu ,
a certain degree of dignity was maintained , but in the random selection of ads herewith reproduced, not all of that dignity remains.
Whether it is the advertisement of the Aldine, Philadelphia, the RKO Capitol, Trenton, New Jersey; the Loew’s Capitol, Washington; Loew’s Syracuse, New York, the same idea seems to follow through.
Only in the lay-out of the Radio City Music Hall, New York, New York , does there seem to be any dignity to the advertisement — an advertisement laid out with the idea of actually attracting people to the theatre. While even here there is a tendency to be too verbose, such verbosity is encompassed in such style and in such a position as nearly to nullify any objection.
White space effectively sets off the feature attraction, as well as the supporting elements of the program, making the whole a page-stealer in any man’s newspaper, and due more to that white space than to the actual amount of space that is taken.
February 1, 19)9