The Exhibitor (Nov 1938-May 1939)

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ur Hats Off to Warner Bros And why shouldn’t we congratulate Warner Bros, on this ticket-selling trailer! After all . . . our entire business life for twenty years has been exclusively dedicated to helping the exhibitor boost his ticket sales. Any and every trailer that accomplishes this purpose, whether furnished by us through the co-operation of our producer distributors ... or made by any company that distributes its own trailers, helps the exhibitor. That, after all, is the purpose of the trailer . . . and that is why our hat’s off to Warner Bros. Prize Baby of the Industry