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Throwing to the discard all the usual appurtenances of theatrical design, and making full use of the inherent qualities of the materials selected. Architect Rosario Candela created in the new Normandie Theatre for Robert Walton Goelet a cinema which is not only the last word in comfort and clubby atmosphere but is also a present materialization of what may be expected in the theatre of tomorrow. Patterned after the theatre on the SS. Normandie, the house is, inside and out, without embellishment, the only decoration being the shades of color of the material used, with the whole enhanced through the utilization of light as an integral part of the design. Starkly simple throughout, as even a casual glance at the pictures on this and the two following pages will reveal, the Normandie possesses that same swank appeal so characteristic of those select hostelries where the fastidious patron may find every item of operation entirely up to his most exacting demands. Yet, despite the severity of the theatre, there is a compelling atmosphere, an atmosphere which not only invites patronage but also makes each customer desire to relax either in solid comfort in the auditorium while viewing Hollywood's artistic creations or in equally placid luxury of the lounge or lobby to wile away some minutes in the serene surroundings of the "Club Normandie".
1939 PRESENTATION No. 4
The New
NORMANDIE
New York, N. Y.
Architect: Rosario Candela, New York. Associate: Benjamin Schlanger, New York.
Owner: Robert Walton Goelet, New York.
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INTHEATRICAL indeed is the iacade oi the Normandie Theatre which, other than the two built-in three-sheet boards, has few ° ^ ^ai^less steel :s normally thought of as being part and parcel of modern theatre properties. The prominence, suggestive of a marquee a-borning is of sta.niess s lee id devoid of any kind of lettering. Rising above the building level is a "tower'' on which, in vertically arranged letters, the theatre name, at night Jck lighted, the whole giving the aspect not so much of a theatre as a swank hostelry or apartment house.
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