The Exhibitor (Nov 1938-May 1939)

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BY NIGHT, the new Warren Theatre, Hudson, New York, reveals a suggestion of that simplicity which New York's Architect William I. Hohauser brought to the latest link in the chain operated by Walter Reade. The outside lighting is direct, from bulbs in the soffut of the marquee and indirect from the upper edge of the triangular marquee. The theatre name-sign, resembling a tavern shingle of Colonial days, is illuminated by flood lights on top of the marquee. 1939 PRESENTATION No. 6 The New WARREN Hudson, N. Y. Architect: William I. Hohauser, New York. Owner: Walter Reade, New York. HERE is revealed the full force of Architect Hohauser's simple design. A wainscot effect has been gained through the use of two tones of plaster, a darker shade applied on the upper reaches. The method of lighting is novel and pleasing, with the light bulbs set in "wall boxes" of two sizes — the larger ones singly, the smaller ones in pairs — with the effect of the reflection on the wall suggesting the braziers of olden times which served the double use of illumination and heat. IN CONTRAST, especially in the matter of carpeting, is this view of the lounge, equipped with modernistic furniture, arranged on a carpet which is typical of the modern in floor coverings. The simple furniture and the absence of mural decorations, save for a mirror and lighting fixtures, are quite in keeping with the virtually unbroken simplicity of the auditorium, but stand in sharp contrast to the prominent design in the multi-hued carpet pattern. REFERENCE FACTS: Size of Lot: 50 x 120 Seating Capacity: 640 Cost: Not Available Air Conditioning — Cooling system installed by Reisch Co. Carpets — Manufactured by A. & N. Karagheusian, Inc. Chairs — Manufactured by General Seating Co. Display Frames — Manufactured by Frank Adams. Draperies and Stage Curtains — Manufactured by Edwin Disbrow. Furniture — Manufactured by Swern & Co. Generators — Brenkert. Manufactured by Brenkert Light Projection Co. Projection Lamps — Brenkert. Manufactured by Brenkert Light Projection Co. Projectors — Motiograph. Manufactured by Motiograph, Inc. Screen — Hurley Evenlite. Manufactured by Hurley Screen Co. Sign and Marquee — Fabricated and erected by Yaeger Sign Co. Sound — Western Electric. Supply Dealers — Joe Hornstein, Inc., and Crown Motion Picture Supplies Corp.