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MODERN
SUPPLY
DEALERS
Number 2 in a Monthly Presentation of the leading Dealers in the East
PENN THEATRE EQUIPMENT CO.
309 N. 13th Street, Philadelphia, Pa.
BRILLIANT SHOWING is made in the window of some of the many lines carried in stock by the Penn Theatre Equipment Company. Frequent changes are made in the display, so that exhibitors and other passers-by may not be bored by continual sameness or be able to tell the passage of time by the gradual accumulation of dust — the two things most repellent to prospective customers.
PRESENTING Charles Cohen (left) and Arthur Rothberg, owners of the Penn Theatre Equipment Company, of Philadelphia, who, as a result of many years in this field, are eminently equipped to render competent service and advice to their customers.
ON THE INSIDE, the same up-to-date, showmanly display of wares is achieved. With well stocked shelves neatly arranged and with larger pieces of equipment and samples open and of easy examination, both "sides" of the establishment become an open invitation to the visiting theatreman to replenish his supplies, to suggest brand new equipment, or improved models to replace existing materials to render more efficient service.
BETTER to serve its many accounts in the far reaches of the Commonwealth, Penn Theatre Equipment Company has equipped this trailer with a projection machine, sound equipment, carpet samples, miniature screens — indeed, a sample of every major item in the PTEC's catalogue — , thus bringing the store to those potential customers who rarely have the opportunity to visit Philadelphia's Film Row or the main store. This service has proved its value many times over.