The Exhibitor (Nov 1938-May 1939)

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CRASH SOCIETY , .. « » critic. „„d -my M -h° beta„« o b.„u.yi"-'>"'”dov‘ Picture. °"h*Y"”’ after resLIE HOWARD ■p'SS. BEFORE Any S'rl ton d° ” You "«d 0 1^ ■ . inHR • Scott SUNDERLAND r:r. Piracwd by A®*0” aTRE More than $150,000 in quarters and half-dollars from delighted movie fans in 11 amazing weeks at the Astor, and no let-up in sight! PYGMALION IS A PROVEN SUCCESS NATIONWIDE and will! be released March 3rd by M-G-Mt The success of this down-to-earth comedy romance is phenomenal. Its progress has been watched with keenest interes by the entire industry. The mass audience appeal revealed by the Astor crowds was further emphasized by the cross section of the public in all subsequent test engagements. Literally, its biggest business comes from the masses. It is it its 7th week at the Four Star Theatre, Los Angeles, and still packing them in. Dayton was chosen next as a typica American city and it beat “Good Earth’’, “Marie Antoinette’’, “Captains Courageous” and other big shows and wa HELD OVER FOR 2nd GREAT WEEK! Miami and Miami Beach followed to prove equally successful and now it triumph has spread to Chicago, Cleveland, Pittsburgh, Cincinnati, Kansas City, Houston, Dallas and San Diego. Watcl these and other cities as M-G-M’s showmanship surprise hit continues on its record-breaking career.