The Exhibitor (Nov 1938-May 1939)

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
000568
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Are YOU gelling FULL MEASURE for y°ur advertising dollar ? You buy sugar by the pound |g . . coal by the ton * electricity by the kilowatt (8?). . and if you are wise, you buy advertising space by an equally accurate measure the ABC REPORTS TODAY more than ever, successful advertising depends on careful selection of media. To judge a publication's worth without knowing exactly the nature and extent of its circulation, is as unbusinesslike and wasteful as buying coal without a standard of weight. For any publication . . . newspaper, farm paper, business paper, magazine . . . the true measure of advertising value is NET PAID CIRCULATION. How much is there? Where is it? How was it obtained? A.B.C. reports answer these questions completely. They give verified information on the quantity, and an important index of the quality of circulation. Always make A.B.C. reports your starting point in buying advertising space. If you do not have the latest A.B.C. report on any publication in which you may he interested, ask for it. Demand it. Study it. Then, judge soundly how the circulation fits in with your sales program. Our A.B.C. report is ready for all advertisers. Ask for it today! THE EXHIBITOR An yl.0. €• Publication A.B.C, = Audit Bureau of Circulations = FACTS as a yardstick of advertising value