We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
42
BETTER MANAGEMENT
DETROIT
DAYTON, OHIO
RKO ,
KEITHS
TODAY!
She s Flame . . . She's Fire . . . She's Every Man's Heart's Desire . . . She's Zaza, Reckless Homan in Love, Brought !« Life J>y the Screen’s Greatest Actress in Her Most
Heart-Stirring Role!
C^iaucUtia
1AZA
HERBERT
MARSHALL
BERT LAHR
SYRACUSE, NEW YORK
Hints on Newspaper Advertising
No. 14 — "Zaza”
( Paramount )
ROCHESTER, NEW YORK
s
j.} t.th ^
She danced on the hearts men threw at her ieet...
STARTS
TODAY!
BALCONY I5e to 3
COLBERT
Herbert
MARSHALL
%A%A
Hit NEW
CMECHAN
IN HONOLULU
WITH SIDNEY TOll
It is no trade secret that this remake of a former favorite is doing business in some spots while not in others, which is proof that care should be taken with the layouts, inasmuch as hitting the proper angle is going to make a difference this time.
Most of these ads are new, not in the pressbook, while some are remakes. That of the Stanley, Atlantic City, gives an idea of what the pressbook looks like, while the Detroit, Dayton and Oklahoma City layouts are originals, using, perhaps, some pictorial illustration and little else.
The Minneapolis entry, for some reason, took off the Colbert chapeau, but whether this helped business is not apparent. Detroit forgot the period angle entirely and tried to give the impression it was a modern, up-to-date story. Detroit also got in the second feature, "The Girl Downstairs,” very nicely.
Apparently, in some cities, Herbert Marshall is not part of the reason why the box office does business as his likeness is ignored except in two spots, while the "legs” angle is emphasized tn practically every layout.
Looking at all this, it is apparently the sex angle that is necessary, because every ad emphasized it.
On the whole, the boys knew that this called for extra effort and it is indicated in the ads, with the exception of Atlantic City, which took the easy way.
OKLAHOMA CITY
tit ESu&fc
" The Kind of a GM v
A*
O Tbuf can't/
ik
tnuas
She's flame ... She's fire--every man s
he Js desae!
&
' . »e»t »h*
« WAin* CATLETT
» tlrtwi
Phy^Han.w^ Rofnanc/nj^A/on^* Color Cartoon‘MICE WILL
Play "
ATLANTIC CITY
C>P/t MV rv boardwalk
IJ l/illLL X AT KENTUCKY
g221
MEN ADORED HER . . . WOMEN HATED BER1
MINNEAPOLIS
February 22, 19)9