The Exhibitor (Nov 1938-May 1939)

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in its First RIVOLI, NEW YORK . . . Opened at Rivoli Theatre Saturday ... By Sunday Night on way to house record for season. Will hold over for three weeks. KEITH’S BALTIMORE . . . Manager Schanberger of Keith’s reported: "After vain efforts for two months to awaken business, this does it. More laughs than I have heard in ages!" CIRCLE, INDIANAPOLIS . . ."Continuous laughter of audience drowned out many of the gags. Business almost tops anything in theatre’s history despite continuous rain all afternoon and evening. Picture definitely box office." at the box-office . . .where it counts • • •