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BETTER MANAGEMENT
19
PHILADELPHIA
lafcVJ It’S GREAT to see a picture with rm. f/ie R0MANC[ fhe thrills.
16th And MARKET
★ irkirAt,\ t
TODAY
the PATRIOTISM, the EXCITEMENT of I939's BIGGEST HIT!
PHILADELPHIA
WASHINGTON
» 1 ~l -i[
TODAY
Ot See Larger Ad
\ Ar-rrifvifSTW Elsewhere in \ \aSA EANCH I (h|s Newspaper
MORGAN
BALTIMORE
ALBANY. Ni Y
NEW YORK CITY
CAN AMERICA DEFEND HERSELF IN THE AIR?
Sec and judge for yourself (he invincible might of the
'em » in pwr
GEORGE BRENT • OLIVIA DoHAVILLAND
JOHN PAYNE, trank McHugh . John Lite! .Victor Jory . Henry O'Neill . Directed by Lloyd Bacon A COSMOPOLITAN PRODUCTION • A WARNER IROS PICTURE
1939’s NEWEST SWING SENSATIONI
0V ARTIE SHAW
'kaPl if ....
A Wf
recording and dancing Javorite
AND HIS ORCHESTRA
featuring
TONY PASTOR • HELEN FORREST / LES JENKINS t GEORGE ARUS BERNIE PRIVIN • JOHN BEST • CHUCK *cteb<om GEORGE AULD • SID WEISS A BU
tXTB* ADDED ATTRACTION
LOWE, HITE & STANLEY^
PREVIEW TONIGHT! S
Q HUMAN 4 Hit ORCH. wlt>
WASHINGTON
★ ★TOMORROW**
ice Epic of Them All . . The W ^ |
Thrilling Amazing Saga of W ABfb 1
Uncle Sam's Super Navy V
of the Air. . . . ! ^
Filmed with Cooperation of
U.S. Navy ^
WINGS Of,
GEORGE BRENT
OLIVIA
DEHAVILLAND JOHN PAYNE
FRANK McHUGH • I0HN LITtL
VICTOR JORY • HENRT 0 Mill
the navi
on Stag. f
SYLVIA MANON & CO. NOVELL! BROS. S SALLY
EDOIE RIO & BROTHERS
16 EARLE ROXYETTES
And the 2nd Find ol the Month
YOLA GALLI
^ Tili.lil rntnntul Culm! ti li i ]tn ^
last Day-JDHN GARFIELD in "THEY MADE HE A CRIMINAL 'stiteUOHEL STANDER
★★★★★*★**★ ★★★★★★★★£★★★★★
Hints on Newspaper Advertising
No. 15—
"Wings of the Navy ” (Warners )
The thing to do is to go patriotic, and so the boys did just that.
Here is a good assemblage of big city layouts and they all agreed that the patriotic angle shouldn’t be overlooked. They also managed to concentrate on the feminine angle, which is important, also.
Name strength not being too big, the admen sold the title, and didn’t overlook saleable shorts, especially the ” Lincoln ” subject.
Wc did not see the star studded " Wings of the Navy” in the pressbook, but this seems to be a goo l choice and stands out more than the reverse plates because of the novelty lettering.
One reason why this page is so important is that it represents a variety of layouts. The boys seem divided between defense, patriotism , romance, thrills and what have you and all of them might be included if possible.
They all used several names in the cast as even Frank McHugh, John Litel, Victor Jory, John Payne, and Henry O’Neill have some draw.
March 1, 1939