The Exhibitor (Nov 1938-May 1939)

Record Details:

Title:
The Exhibitor
Date:
Nov 1938-May 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Nov 1938-May 1939) Washington, DC Edition
Leaf #:
000673
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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Other W. G. VAN SGHMUS, MANAGING ‘DIRECTOR OF RADIO CITY MUSIC HALL, where 300,000 people saw David O. Selznick’s great hit during its two week hold-over engagement. “Will be among the best pictures of 1939”, prophesied the Evening Post. “A sure-fire hit” said the Evening Sun. J. VON HERBERG, LIBERTY THEATRE, SEATTLE. One of the northwest’s outstanding showmen whose inspired handling of a fine picture has insured it a FOURTH WEEK HOLD-OVER. E. V. DINERMAN, First Prize Exploitation Winner in Motion Pictures’ Greatest Year, who put his best showmanship into a superlative campaign that sent “Made For Each Other” into the top brackets at the ALBEE, CINCINNATI. SIDNEY MEYERS, eminent showman of the South whose astute management of the world premiere at the LINCOLN THEATRE, MIAMI BEACH, created a new season’s high and resulted in a move-over to the MIAMI and the MAYFAIR for a continuous first run. RALPH BRANTON whose excellent work in giving “Made For Each Other” the strong, direct -to -the -public selling it merits, skyrocketed the gross to 150 percent of average in both OMAHA and DES MOINES. EVERY SHOWMAN who knows it pays to put added effort behind a picture that prospers on word-of-mouth commendation and sends every patron out of the theatre singing its praises. (It paid in BRIDGEPORT, HARTFORD, NEW HAVEN and PROVIDENCE where “Made For Each Other” is one of the few top pictures of recent years to earn a HOLD-OVER!)