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BETTER MANAGEMENT
21
PHILADELPHIA
THE MOST SENSATIONAL FIND OF 193
JOHN
GARFIELD
. . . The boy who was hailed in “Four Daughters” as Dynamite the screen has never known before 1”. .. now blazes and even greater heights with
THE
becomes
THE MOST
i the anguished story lies behind tho tortured cry . . .“They Made Me a Criminal” I
CLAUDE RAINS * ANN SHERIDAN • MAY ROBSON GLORIA DICKSON
Jcr.an Plo, b, S.9 H«i i<9 . From o No*. I by Borlrom M.'llhouter ond Boulah Mori. Di. . Mvlic b, Mo. Sniner
INDIANAPOLIS
JOHN GARFIELD
impelling Mi jcnsotlonol perloimanca In "Four Oougkicri" oi he ce-itan with
Alluring ' tolcnt'd. beautiful men will proite and all wort
Torch? BSsne .CHINATOWN
GLENDA FARRELL • BARTON MacLANE • TOM KENNEDY^
HOUSTON, TEXAS
MIAMI
PHILADELPHIA
8
LOS ANGELES
OITP
IUE R
DOB R
BETTER
CHRnCE!
MADE ME A.
See why all New York is cheering it to the biggest business in history . . . !
ROCHESTER. NEW YORK
5™v COLONIAL
/QDflY! »
I THE SENSATIONAL STAR DISCOVERY OF "FOUR
f DAUGHTERS" BLAZES TO NEW AND EVEN GREATER
• HEIGHTS IN A PICTURE YOU CANNOT AFFORD TO MISS!
I Hounded by the law, shunned by the woman he loved... day was a living terror, night a torturing dreaml No wonder
* anguished cry will stir everyjieart in Americal
Hints on
Newspaper Advertising
No. 17 — "They Made Me a Criminal ” (Warners)
With such a title, the ads had to be sock — and they are — the layouts prove it. Furthermore, although the Warner pressbook is the usual okay action job, the boys preferred to play around with the ads, with the result that while many parts of pressbook ads were used, there is not one exact copy on this page.
The title is one of the big points here. The title was sold over the name of any star. Garfield made a big hit in his first show. He gets the star billing, and deservedly so. The boys made certain he was remembered by putting his face all over the ads.
Sex, too, reared its not so ugly head in this case, with Ann Sheridan going as far as the Hays code would allow.
The Dead End kids, who can’t be called kids much longer, were subordinated , although the smart thing to do is to show some group photo, if possible.
It would be difficult to pick out the best ads here but our choice -would run to those from Philadelphia, Indianapolis, Los Angeles.
Shorts were not ignored, with only the Rochester house doing what seems to be a waste of type, " musical , cartoon and news.” If shorts are worth mentioning, they are -worth listing by title.
Most of the first runs have played this show, but for the subsequent and others to come this represents a good crop. The picture is doing a better than average business. The reasons are apparent.
March 8, 19)9
TRI