The Exhibitor (Nov 1938-May 1939)

22 BETTER MANAGEMENT NEW YORK CITY _ Present! with Pride— — „JJJ an heroic interpretation of life in a vital and bcau' tiful play with superb performances by Carole Lombard and James Stewart... engrossing drama... romance, laughter, heartbreak and thrilling action . . . another great production by David O. Selznick, who gave you “David Copperfield," “A Star Is Born," “Prisoner of Zenda,".and other notable pictures. STARTS TODAY Door i Open 11 1 30 A. M. ■ Carole James ■ LOMBARD STEWART Made for Each Other with CHARLES COBURN and LUCILE WATSON Produced by David O. Sebnick Directed by John Gomwell • Released thru United Anuu ON THE GREAT STAGE “MEDITERRANEAN CRUISE"— a sparkling revue with the enchantment of southern skies and bright blue seas ... produced by Leonidoff, settings by Bruno Maine . . . featuring Eleanor Holm, twice Olympic swimming champion, with Walter C Cleavet and George T. Cronin. ..Con Colleano, Rosita Ortega and Galvan, Dick Barstow, George Meyer, Bonnie Bradley, the Music Half Rockettes, the Corps de Ballet and the Glee Club. Symphony Orchestra, direction of Erno Rapee, playing “Tschaikowskiana". Picture it: 11:41. 2:21. 4 12. 7:49. 10:14 • Sttge Show it: 1:19. 5:11. 6:12, 910 FIRST MEZZANINE SEATS RESERVED • Phone Circle 6-4600 New Will Dltney Cartoon I “Brave Little Tailor-’ TRENTON, N J r Slower u*r<o< EXTRA ADDED /PRACTICAL PIG OW.O.tw. TAT w VT-, 2nd WEEK | k Tie Iniirir'Sin V -It? BREAK On BABY S Ik V BANK TO SEE IT! canon rami* LOMBARD-STEWART J MADE rOR EACH OTHER NEW YORK CITY RADIO CITY MUSIC HALL Showplici.of (hi N STARTS TOMORROW Rockefeller Center Door* Op«n Ilt30 A. M. The joys, tragedies, laughter and romance of young married love . , . unfolded in a deeply moving screenplay of unusual poignancy, emotional power, and heart-touching drama . magnificently enacted by Carole Lombard In a new serious, dramatic role and James Stewart a^his best . . warm, glowing, intensely human scenes to be treasured long in memory. Carole James ■LOMBARD STEWART Made for Each Other J with CHARLES COBURN and LUCILE WATSON Produced by David O. Sclinlclc • Dittcttd byjoho Oom»*ll • Rdeuad thru Unnad Anua New Walt Diiney Cartoon: "BRAVE LITTLE TAILOR” ON THE GREAT STAGE •’MEDITERRANEAN CRUISE”-* sparkling revue with the enchantment of southern skies and bright blue seas . . . produced by Leonidoff, settings by Bruno Marne . . . featuring Eleanor Holm, twice Olympic swimming champion, with Walter C. Cleaver and George T. Cronin . . . Con Colleano, Rosita Ortega and Galvan, Dick Barstow, George Meyer, Bonnie Bradley, the Music Hall Rockettes, Corps dc Ballet and Glee Gub. Symphony Orchestra, under the direction of Erno Rapee, playing Tschaikowskiaiu '. Last timei today: "GUNGA DIN” • Doon Open 11:15 A. M. Picture at: 11:30. 2-12. 4 54. 7.J8. 10:30 • Su^e Show *t 1 27. 4 09, 6 53. 9 35 FIRST MEZZANINE SEATS RESERVED • Phone: Circle 6-4600 Hints on Newspaper Advertising No. 18 — "Made for Each Other” (UA) One of the most important points to be sold is the appearance of Lombard and Stewart together for the first time as well as pointing out what a dramatic actress Lombard is. The ads include three from the Radio City Music Hall, which, to our mind, are really high rating. This is a drama. Copy has to sell it. Outside of the star heads, there is not much of the pictorial that can be used. The Syracuse ad concentrated on the romance angle, but we think the dramatic sock makes the picture what it is. That from Atlantic City represents a dignified change and can be commended . It also indicates good use of parts of pressbook ads to advantage. Knowing the newspaper in which it appeared and what other ads arc carried, this certainly steals attention. That from Trenton is shown to represent plugging of the short, "The Practical Pig.” The ad, itself, is a pressbook pickup. So, then, the question is — What shall it be: drama or romance ? We prefer the drama. NEW YORK CITY . radio City husiC hall Showplace of ehe Natiop RockefeHor Center Announces with Great Pride — Carole Lombard and James Stewart, a brilliant new starring couple, in a deeply emotional, powerfully dramatic pictum Made for Each Other Produced by David O. Sebnick Directed by John Crdmwell Released thru United Atcists Beginning Thursday, February 16th RESERVED SEATS may be secured IN ADVANCE at the box office in person, by mail or telephone. Circle 6-4600 ATLANTIC CITY » n t i n t n * -t-i-it APOLLO Younf love . . . with its joya, problems, tears, melodrama! The first baby . . the heart break of separation' A vivid story that will touch the Uvea of millions. James LOMBARD STEWART Made for Each Other SYRACUSE, NEW YORK EVER MADE! WONDERFUL SWEETHEARTS in a wonderful slory of today1 Carole and Jimmy are grand fun — and you'll smile through tears when these newlyweds break your heart and put it back together again in one of the most exciting dramatic climaxes ever screened' Carole LOMBARD* James STEWART MADE FOR EACH OTHER with CHARLES COBURN • A David O. Sclinick Production • Released by United Artists Pictures — 2ND BIG FEATURE | Action Jammed Drama! ( “THE LONE WOLF ^ SPY HUNT” I With Warren William — Ida* Lupiao j i£cg\ l-AT* OWL SNOW Qw SATURDAY NIGHT * igT* COME AS -ATF AS IQ: and SEE A COMPLETE SHOW March 8, 19)9