The Exhibitor (Nov 1938-May 1939)

I A L EDITOR I H f EMM Vol. 21, No. 18 March 15, 1959 A Jay Emanuel Publication. Covering the film territories in the Metropolitan East. Published weekly by Jay Emanuel Publications, Incorporated. Publishing office: 1225 Vine Street, Philadelphia, Pennsylvania. New York City office, 1600 Broadway. West Coast office, 1119 Poinsettia Drive, Hollywood, California. Representatives in Washington, D. C.; Albany, Buffalo, Boston, New Haven. Jay Emanuel, publisher; Paul J. Greenhalgh, business manager; Herbert M Miller, managing editor. Subscription rates: $2 for one year; $5 for three years. Address all communications to 1225 Vine Street, Philadelphia, Pennsylvania. JUST IN PASSING MORE FROM THE U. S. A. With the foreign market curtailed, it is only natural that Hollywood should turn toward the type of production by which domestic revenues may be increased. Warners’ Nazi Germany production and Charlie Chaplin’s endeavor are both of such a nature that few foreign lands may use them. In this country, however, they should be potent box office factors. This is as it should be. If a country tries to destroy a market for a producer, it has only itself to blame if the producer turns toward a type of product to bring back the revenue he loses. THE CONVENTIONS BEGIN 1939 probably is setting a new record as far as early starting dates for selling are concerned. Already the first of the annual conventions has been recorded. This year, too, the situation is more confused than ever because the distributors don’t know where they stand in the matter of contract forms or the trade parley. We assume, however, that regardless of this point, selling won’t be affected. As is our usual custom at the opening of the annual tussle between distributor and exhibitor, we urge the latter to inspect his books, see what has made money for him and what has not, and use this information when the salesmen come around. As is our usual custom, take nothing for granted. PUT IT IN THE CONTRACT. PUT IT IN THE CONTRACT. PUT IT IN THE CONTRACT. A WELCOME TO NEW ENGLAND To the film men of the Boston and New Haven territories — a bow. To the film men in the territories already served by the Jay Emanuel Publications — many thanks. For this day, March 15, 1939, sees the debut of a new tradepaper serving the film men of New England. In 1918 — The Philadelphia Exhibitor was born. In 1923 — The National Exhibitor of Washington, D. C. made its bow. In 1928 — The New York State Exhibitor became the third member of the group. Now — The Exhibitor of the New England territory becomes the fourth member. When we celebrated our 20th anniversary in November, 1938, we acknowledged a debt to our readers — how their continued support had made possible an expansion. We promised at that time that there would be even more services in the future. So then, since November, 193 8, we have added an improved Better Management section, "Hints on Newspaper Advertising,” new dress in various parts of the publication resulting in easier reading, and use of features. More departments have been added; the pace quickened. A good tradepaper cannot stand still. As the productions of the industry improve so must everything else within the business keep pace. Naturally, with so great an endorsement of our readers it was logical to seek other fields. So New England, part of the great Metropolitan East, was chosen as the next spot for the entrance of The Exhibitor principles of tradepaper publishing. To those who know us, what follows on these pages represents just another issue of a serviceable, successful tradepaper. But to the film men of the Boston and New Haven territories, it represents something new in motion picture tradepapers. We hope that you in New England will acquaint yourselves with everything we have to offer, that you will convince yourselves, as others have, that there can be something new under the sun. To old friends, then, thanks! To new friends, a handshake of friendship.